Machine learning, big data, artificial intelligence all are from the same family. It takes time for bots to learn and work on their own. Learning involves various incidences. Each time data is saved, the bots learn from these data sets and perform decision making. Artificial intelligence involves highly technical and specialized research. The core part of artificial intelligence is knowledge engineering.

In this article, we are going to learn in brief about the use of AI in digital marketing. Digital marketing involves various fields like search engine optimization, social media optimization, pay per click, etc. Digital marketing encompasses all selling efforts that use a device or the web. Companies leverage digital channels such as search engines, social media, email, and their websites to attach with current and prospective customers.

any digital marketing agency has a transparent image of how every digital promotional campaign supports its complex goals. And looking at the goals of their selling strategy, marketers will support a bigger campaign through the free as well as paid channels at their disposal.

Artificial intelligence in Search Engine Optimization

1. Optimize Keywords:

To perform SEO, it is important to gather keywords suitable for your business using which you can write an SEO friendly and Plagiarism free article. There are various tools for keyword selections and keyword planning such as Moz, Keyword Planner, etc. Plagiarism can be checked using the online tool plagiarism-checker.me. Once you decide your target keyword i.e. primary keyword, these tools help you get more relevant keywords. You can also analyze the keywords used by your competitors. These tools make use of artificial intelligence to analyze what keywords can suit your business best. Especially while analyzing competitors’ keywords, the AI scans their websites and understands what keywords your competitors are targeting more.

2. Cluster Analysis:

SEO agency ought to use techniques like cluster analysis to make topic clusters, that merely means that auditing your current pages and grouping them into topics. This not solely helps to boost the page rank distribution, but additionally helps the search engines to spot pages supporting an exact topic.

The structure relies on the most pillar content and nodes of sub-content that each one links to the basic pillar content. This offers search engines a transparent signal that the pillar content has a lot of authority on the given topic, permitting it to rank higher within the search results.

3. Predictive Analysis:

There are tools offered by Google that can help marketers to analyze previous data. But predictive analysis helps you analyze future events. The predictive analysis identifies future search trends to help you improve overall sales. It is obvious that predictive analysis makes use of artificial intelligence to offer future insights. The artificial intelligence in digital marketing allows businesses to scan big data collected from other sectors of your industry and deliver valuable insights. It also helps in creating new content for additional brand exposure on low season.

Let us take an example. A hotel owner can use predictive analysis to get insights like what time of year can bring in more customers and what time of year will have less crowd. The AI allows predictive analysis to analyze upcoming events nearby. In this way, this analysis can help the hotel owner understand that during that time of events, there can be increased in the number of customers. The hotel owner can make changes in marketing campaigns accordingly.

That is, he can spend more money on aggressive marketing in the time of events and less money on marketing campaigns on other days. Similarly, the hotel owner can make special arrangements in the hotel according to the insights.

4. Customer Reviews:

Artificial intelligence is analyzing your comments and reviews too. There is a section for review on google. Once you visit a place which is present on Google, you can contribute your valuable review about the place. For instance, if the review of a seafood restaurant in Toronto states “best seafood in Toronto”. Though the review does not mention the name of the restaurant or have not tagged the restaurant, the review is written on its Google page; hence whenever any user types in the search bar for the best seafood in Toronto, the search results can involve the name of that restaurant. In short, artificial intelligence analyses reviews and comments and enhances search engine optimization.

5. Analyzing Customer Data:

Every business generates loads of data. But there is very less amount of direct recommendation on this data. There are many tools available in the market such as Salesforce Einstein that collects your customer data and analyses it to offer you insights to help the customer complete the purchase. Being a part of the business, you should be able to predict the needs of your customers even before their own realization. Wonder how AI offers you such insights? It conducts analysis based on the customer’s previous browsing habits of the customer and past purchases.

6. SEO PowerSuite:

A thorough SEO software package like SEO PowerSuite can make sure that you’re obtaining quality links and optimizing your website and can shield your website from the penalties and algorithmic program changes that the AI might perform. SEO PowerSuite may be a tool which will assist you to continue the rules, to not get dangerous links and to assist you quickly audit your website for issues, monitor your keyword rankings and keep a watch on your competitors to visualize if you’ll get their best links.

7. Chatbots:

Chatbots means machine learning. Many businesses are adopting Chatbot technology and integrating it with the website or social media accounts to attract new customers and retain them. Chatbots not only solve customer’s queries but also offers them buying suggestions, and engage them in different activities. The best part about Chatbots is that single bot can handle thousands of queries at a time! Plus, Chatbots never sleep.

No wonder many companies are adopting Chatbots and cutting resource cost. But training a Chatbot is a time-consuming task. The process takes a lot of time. Chatbots learn from different incidents and the programmer has to feed the machines with huge data events. Make sure your Chatbots help your customer in their purchase journey.

Artificial Intelligence in PPC

AI-driven analytics solutions will surface the foremost impactful keyword phrases for a Company that uses numerous unstructured information sources. PPC isn’t only for advertising on Google. It identifies gaps and prescribes new keywords, bid changes, and ad sets. It helps marketers a lot of with efficiency and manages their budgets.

The potential mixtures of keyword phrases, ad groups, targeting, etc. are nearly infinite for a Company. Permitting this huge information to be analyzed utilizing AI-driven analytics is that the most effective method to guarantee a Company is investing within the absolute best mixtures and permutations.

Artificial intelligence matches the solutions you are offering with the problems users are having in the real world. By diligently analyzing the productiveness of paid ads on a non-stop ‘cover-everything’ basis you completely maximize the effectiveness and at the same time optimize the cost-per-click each time.

Google has its native artificial intelligence AdWords optimization platform. This platform is called Smart display. This feature of Google has helped some famous brands like Trivago to improve the conversion rate by 36 percent. Other brands are Hulu Japan as well as Credit Karma who is improving the conversion rate by 37 percent with Google’s Smart display.

AI also helps marketers in bidding. AI analyses current bidding and biddings set by others and ultimately help marketers bid better. The technology is also used in personalization. AI collects and detects patterns in consumers’ known interests, buying history, and web browsing activity. It explores new search opportunities that your class mind might not have thought about, and it is aware of the way to modify the bidding method so marketers aren’t paying extra than required for the qualified leads you like to receive. It makes infinite numbers of bid changes to chase current opportunities for growth and strength to fulfill business objectives.

Businesses that are present in various regions can benefit from AI-driven PPC. The AI analyses local changes such as demand, timing, local competition, local search behavior and so on. On the basis of this analysis, businesses can edit their PPC campaigns happen instantaneously.

The important thing to notice here is that PPC resources need not worry about their jobs. Though artificial intelligence is here to decrease workload, the vital tasks still should be performed by human resources. Account management cannot completely automated yet.

Artificial Intelligence in Social Media Marketing

1. Content Optimization:

Social media is not about long texts, but about images and videos. Artificial intelligence offers marketers to decide on content strategies.

2. Strategizing:

Success in social media promoting starts with a robust understanding of your target audience, your competition. It analyses what varieties of content best evokes the audience to take action in ways which move the needle for your business. AI tools during this stage of the promoting method are best utilized for informing the understanding of your audience, competitors, and content positioning. Armed with these insights, businesses can produce the foremost impactful content for your supported knowledge, not hunches.

3. Social Listening:

Social listening analyses what consumers are saying about their brand, and also tracks conversations around specific phrases, words, or brands. It later leverages that data to find opportunities or develop specialized content for specific audiences. Some tools such as Sprout, and Mention track and report the insights and alerts businesses about the important things happening around their Company or industry.

Another tool called Cortex takes this a step further by modifying these insights into the content recommendations. Few tools allow businesses to track industries, communities, competitors, and influencers to achieve better ROI. AI helps marketers understand what content to create and when to create.

Also Read: Digital Marketing for Startups: How it overcomes the Challenges and Benefits the Startups

4. Getting Personal:

There are billions of consumers purchasing products off the internet. Companies should find a smart way to sell their products. AI is learning user’s searching habits on social media so it can tailor better offers.

5. Buyer’s Persona:

Customer identification which is also known as the buyer’s persona has the ability to gather knowledge regarding your audience. In one case study, yielded a 171% increase in marketing-generated revenue showing that client identification such as prospects’ habits, what motivates them to pay cash, what are their common queries, etc. This is often one thing that may assist you in building your content pipeline to make social posts, blogs, articles, whitepapers, videos and different content that speaks to every phase of prospects during a relevant and timely manner.

6. Competitor Analysis:

Tracing and analyzing competitors is effective strategic planning in which AI contributes a lot. With AI, you’ll be able to effectively run all an equivalent analysis that you simply perform for your own pages on competitors. This provides savvy marketers with a large advantage by having the ability to visualize what’s operating and integrate the simplest ways and techniques into their own strategy.

7. Customer Service:

AI has a huge influence on customer support sector. Humans cannot provide customer support to all queries for 24×7. Most of the consumers prefer asking queries on social media platforms. The utilization of Artificial Intelligence for customer support can help businesses generate leads and boost conversion rates through social media marketing.

8. Facial Recognition:

Facebook is simply one amongst the technology giants that are investing in automation and artificial intelligence. As a result, Facebook is focusing more on AI. Facebook biometric authentication for facial recognition saves a great deal of time for users who wish to tag the individuals on a picture, as Facebook mechanically acknowledges the person on the image with the assistance of its biometric authentication technology, power-driven by AI. In the future, Facebook could even use the history and preference of users to advocate the right offers, shopping venues, and products.

Conclusion

Automation and artificial intelligence in digital marketing are not going to increase unemployment. But it is obvious that AI can make things much easier. Since digital marketing involves the internet and net users, the latest technology trends must include AI.

Additional Perk: What is The Role of Artificial Intelligence in Legal Informatics

The post How To Artificial Intelligence is Impacting Different Aspects of Digital Marketing? appeared first on PuzzleInnovationz:.

80 percent of consumers search for products and services online. Also, consumers prefer surfing about different shops, service providers near them. Hence it is important to have an online presence.

There are many Challenges Startups Face in their Journey

• Lack of budget:

This is the most common challenge faced by startups. Though there are many ways startups can gain capital; banks, loan offering services, investors, etc. But the cost of startups is unpredictable. There can be any uncertain circumstances where startups may have to bear extra cost than estimated. Usually, startups grow at a slow pace and hence it takes a longer time to achieve break-even point.

• Competition:

Competition is always tough for startups. Because there are a lot of well-settled organizations in competitions. To beat the competition, startups should be perfect in every aspect. The startups can analyze competitors and decide strategies accordingly. Competitors can be ahead of you in various ways such as technology, capital, revenue, leads, brand image, consumer loyalty, etc. It is a tough job to gain the trust of consumers in less time. Plus it is difficult to get ahead in means of technology.

• Poor marketing:

Startups spend most of the capital on product development. The second largest share of capital is spent on marketing. It is believed that startups should be more active in their marketing campaigns to gain excess popularity in less time. The challenges can be related to skilled marketing resources or poor marketing knowledge.

• Getting leads:

Usually, startups start their ventures depending on few clients. Time being startups might see a drastic fall in the lead generation scale. Getting leads is a real tough challenge. Startups might not understand the right way to attract prospects. Though if they successfully attract prospects, they might not be able to convert them into clients.

• Branding:

Every startup should create their own brand. Branding can add value to the business. It involves various aspects such as logo creation, brand name, brand tagline, etc. the process takes a huge time and efforts. To increase brand awareness, an ultimate method is used that is called promotion. Many startups lack the knowledge of brand promotion.

Let us See How Digital Marketing can be Helpful in Overcoming all the Above Challenges

Comprehensive Digital marketing strategies for startups is an essential step towards success. Startups should take help of digital marketing professionals. Using the internet for startup marketing is a vital approach which brings greater revenue in less time. Before heading towards benefits of digital marketing in startups, let us see what all is involved in digital marketing for startups:

1. SEO

SEO as in search engine optimization plays a vital role in startup optimization. It is essential to design an SEO-friendly website. Search engine optimization is all about keywords. Startups should understand which keywords are more suitable for their business. Digital marketing services prefer keywords with geographical locations. For instance, ‘best bookstore in Chicago.’ the keywords should be the long tail and meaningful. Since the percent of voice search is increasing at a rapid pace, it is essential to consider this fact while deciding keywords.

As per experts, the keywords should be long tail. If you are targeting keywords for voice searches, then you should consider whole sentences. Because users tend to talk in whole sentences with voice recognition devices. Search engine optimization techniques involve two types.

First is off-page SEO and second is on-page SEO. Off-page SEO includes the sharing of content on different platforms and guest blogging. There are various tools such as Moz, keyword planner, SEMrush, etc. In on-page SEO, the website developers should include all primary and secondary keywords in titles and subheading. A website has so many different elements. There can be text, images, animations, buttons, dropdowns, videos, etc. on a website.

In on-page SEO, developers need to define all these elements so that Google crawlers understand the meaning of each image, video, button, etc. Other tasks involved in Search Engine Optimization Services are classifieds, article submissions, video submissions, image submissions, etc. The main objective of these submissions is to gain valid backlinks. Backlinks are a form of recommendation. When a website with excellent traffic mentions your name or link, then it is offering you backlinks. Why would any established Company do so? You can offer brilliant services to such organizations to get testimonials in the form of backlinks.

2. PPC

Pay per click is all about paid ads. Pay per click may be a variety of selling that permits digital marketing services to show their ads on totally different browsers and social media platforms. The merchandiser should pay money for that ad only if an individual clicks on the ad. This whole method needs loads of stages. Google has continuously followed strict rules with their PPC campaigns. PPC management services around the world will show their ads on Google pages. There’s no fastened value to pay money for the ads. anytime a user clicks on the ad, the merchandiser should pay as per bidding set there to the explicit ad. Paid ads will be done on Facebook, Instagram and even on LinkedIn. Paid ads may also be displayed on YouTube.

The paid ads require a campaign setup. Every campaign has multiple teams of ads and every cluster has multiple ads. These ads require keywords.  Ads re-displayed on Google’s pages with a headline, a link, and long description. Everything should be crammed with keywords.

PPC management services providers sometimes strategize totally different keywords for these ads. Primary keywords get an area in title and link whereas secondary keywords get an area in descriptions. Currently, allow us to move to the foremost troublesome half. Bidding! Bidding of paid ads has ne’er been simple for marketers.

No surprise the AdWords resources get smart wages. Bear in mind that google or publicist doesn’t set the price of a click. It fully depends on keyword   GAge. For example, you’re willing to showcase a billboard for shoe shop in NY, you’ll use this as a keyword. Currently, you’ll imagine the quantity of shoe shop in NY and relative competition.

Since there’s immense competition, you would possibly bid higher to urge an area within the high four ads. Or in another case, assume you’re a packaging Company within the United Kingdom. Your keyword is ‘Best package Company within the UK’. There will be variant package corporations within the United Kingdom. To attain an area on the primary page of Google, your marketers have to be compelled to bid higher.

3. Content marketing

Content is ruling the globe, and original and distinctive content is important for the expansion of each business. It incites and encourages digital promoting activities and acts as a pillar of search engine optimization, that isn’t possible without excellent content. Make sure your content offers excellent information to the users by focusing on writing extraordinary and exclusive content with correct keywords.

Startups should have a transparent content promoting strategy to become a number one on the web. There are sure fundamentals that you want to address before developing content for your website. Data regarding your own product and services and the way they’re helpful to your target market. The content on the website of a startup mustn’t merely be an info text, however, it ought to bring up very well. However, it solves real-life things for prospective consumers of a product or service.

Moreover, content should not be merely targeted to potential customers, however, it ought to conjointly cater to the present customers. Content marketing also involves consumers. This technique is the most effective one. Startups can consider engaging consumers in the content marketing campaigns. Consumers should be able to contribute a small share of content dedicated to that particular brand. Starbucks conducted a similar content marketing campaign a few years back where they offered consumers blank glasses. The brand asked consumers to paint or draw on those blank glasses and send the images of those glasses.

Consumers also wrote special messages with those designs. This campaign gained a lot of consumer trust and brand loyalty. Though this example is not of a startup this type of content marketing can definitely help your business in any stage.

4. Social media marketing

Social media marketing requires startups to be active on different social media platforms. Startups can create business pages on Facebook, Instagram, Linkedin, etc. Facebook has 2.27 billion monthly active users. There are millions of business pages on Facebook. Similarly, startups can utilize Instagram for the same purpose. Social media is no longer for posting images and making friends. It has now become a platform for businesses. Startups can not only attract new prospects but also specifically target them. It helps startups retain and manage clients.

To retain customers, it is important to engage them. And for engaging customers, startups can use social media platforms. Facebook has introduced some new features for business pages like a Shop button. Users are allowed to make a direct purchase from Facebook business pages with this button. Startups can generate loyalty in customers by replying to each comment and each post.

Users use social media to hare reviews about products and services. If startups keep replying such comments, then they can solve customer’s queries. Another way you can use social media platforms to postpaid ads. All the social media channels offer sponsored ads where businesses can post text ads, video ads, image ads, blogs, etc. Comparatively to Google AdWords, social media ads are less expensive.

The best part about this type of digital marketing is that businesses can customize the reach of ads and other content. It can also analyze the performance of social media pages and ads. The analysis tells about details such as how many people have seen the post or ad, how many people have reacted to the post or ad. It can also tell about the reach of ads. Businesses get the privilege to decide what age group to target, what should be the demography of the targeted audience, what should be the gender of the targeted audience, etc.

It is essential that marketers should be aware of the ever-changing algorithms of social media platforms. Businesses should keep in mind that the ad budget should be feasible and should make sure the campaign earns expected return on investment.

5. Email marketing

Email marketing services is no longer restricted to the B2B industry. It can be helpful in lead generation, lead nurturing and lead conversion. Whenever any action is performed on the website, such as visitors click on a certain page or button, businesses get an alert. You can ask visitors to fill forms that have their details such as email ID, name, contact number, etc.

Once you get the details through forms, you can send emails to the prospects that have appealing content to attract users. Email marketing tools are used to achieve optimized results. These tools involve MailChimp and Constant Contact which can sort the list of prospects and manage them.

Additionally, to these tools also display minute details such as which prospects received email, which prospects opened the emails, which prospects clicked on the CTA, etc. With this analysis, startups can build email strategies for those who did not get converted. Emails are also sent to offer various discount coupons, offers, etc. Marketers can send invitations to events. Prospects and target audience dislike reading long and lengthy emails.

Make sure the email content is short and crisp. Also, the content should be non-promotional. If businesses add any promotional content, then there are high chances of getting into spam. Even the subject line of emails should be non-promotional and inbound.

6. Display ads

Digital marketing not only uses various tools and technologies but also use artificial intelligence and big data. With the help of these two technologies, companies can display their video or image ads to those who are searching for similar products or services.

For instance, when any user searches for ‘latest smartphone’ keyword, then you can show him your ad whenever he surfs. This process is also known as personalization. These ads can be in form of videos and images.

Benefits of Digital Marketing for Startups

1. Increase Online Visibility

Traditional marketing brings out local leads. But if startups wish to get leads breaking geographical barriers, then strong online presence is essential. Most of the users and consumers search for services on the internet. With an increasing number of e-commerce consumers, startups should consider the significance of online presence. Since the main objective of digital marketing is to showcase your website links on the first page of search engines, it ultimately enhances online visibility. Having excellent products or services is not enough. Online presence is a must. For such requirements of yours, you can consult digital marketing agency London specialized in SEO, SMO or PPC services.

2. Build Brand Awareness

Digital marketing, particularly social media campaign plays a vital role in whole awareness. Even within the event that you simply don’t create revenue within a selling campaign, you’ll be able to make sure that the campaign has multiplied your whole awareness. Some folks on the net might not be immediate customers, however, with the growing whole awareness, they may take into account your brand at the time they’re shopping. Branding and online presence go hand in hand.

3. Increase Customer Engagement

Digital media campaigns increase customer engagement with different strategies like social media marketing and email marketing. Engagement involves acknowledgment from consumers. Digital marketing contains various strategies which ask users to put their share. Increased customer engagement is a reflection that states better performance of startups.

4. ROI Tracking

As mentioned in the above points, there are various ways marketers can analyze the campaigns and figure out who has seen the ads, who has reacted to the ads, etc. This analysis can give you a brief understanding of investment and output. The ROI tracking lets startups understand the progress of ongoing campaigns and allows to make changes for better progress.

5. Cost Effective

The digital marketing campaign is extraordinarily efficient. This makes it an ideal selling tool for startups and small-scale businesses that will not have an enormous pool of resources or giant injections of capital. Compared to ancient selling, digital selling is cheaper and sometimes records higher results.

6. Precise Targeting

In traditional marketing, marketers do not have scope to target a specific audience. Those startups who work on niche market can benefit a lot from precise targeting. In digital marketing, startups can decide who can see the ads or content. This allows them to control the targeted audience. Precise targeting allows cost saving. If the ads are displayed to the irrelevant audience, and if they accidentally click on it, the startup has to bear the cost unnecessarily.

Conclusion

Startups are like small plants that need complete nourishment. The startups can target an audience with excellent digital marketing campaigns. It is not necessary that startups should try all the types of marketing. Each business has different requirements.

As per the requirement of business, startups can decide marketing platforms and make sure the right techniques are used. In-house digital marketing is expensive and time consuming. Startup should hire the best Digital marketing services for better sales.

The post Digital Marketing for Startups: How it overcomes the Challenges and Benefits the Startups appeared first on PuzzleInnovationz:.

[bctt tweet=”It is important to incorporate latest trends that #Google is offering @Google featured snippets” username=”PuzzleInnovationz”]

So, exactly what is Featured Snippet? And how it helps businesses to rank at zero position?

What is Google Featured Snippets?

Google’s featured snippets are the extracted and most closely related answer to the user’s query that is displayed on the top of the Google search results. Commonly, this position is referred to as position zero. Along with the summarized answer from a webpage, feature snippet also includes page’s title and URL. Google will display the preferred answer for your query above all paid and organic searches. It is beneficial for both users and businesses. This is because users don’t have to struggle to search relevant result for their queries and businesses can maximize their chances to be at position zero without opting for paid searches.

Let’s get a clearer idea about featured snippets through this example:

How Google featured snippets work? And what are the types of featured snippets?

Google extracts the content programmatically from a webpage. When the user initiates a question then Google detect pages programmatically and matches the best answer for the user’s query.These snippets are displayed as the featured snippet at the top of the search results. A user can provide their recommendation through the feedback option provided at the bottom of the answer box.

An Ahrefs study found that particular group of search queries trigger featured snippets:

• Questions
• Prepositions
• Comparison
• Other( primary taste sensations, GMAT scores range, etc)

Based on the query, there are three types of snippets:

• • List
  • Paragraph
  • Table

If you search for the query which focuses on the ways or steps than snippet will be shown in the form of a list.

However, if your search query is based on the methods or some kind of suggestions then you will get a result in the form of paragraph (text).

Table snippet is generated when user’s ask some result which is based on comparison or statistics.

Why is it important to create featured snippet content?

The answer is very simple because featured snippet covers a wide space of the search result page which in turns enhance- Traffic rate, conversion rate, brand awareness and sales of the businesses. It is noted that click-through rate is doubled if feature snippet content is available. Apart from this, from user’s perspective, it displays results in the most convenient and swift way by providing the pertinent information.

[bctt tweet=”It is noted that #CTR is doubled if feature snippet content is available. @HubSpot ‏” username=”PuzzleInnovationz”]

Tips to Get Your Own Featured Snippets:

• Enrich Your Keywords
• Develop Questionnaire Content
• Limit Your Word Count to 40-50 words
• Practice Good Structure
• Images and Videos are the best tools to learn
• Track Your Progress
• Build a “How to” segment for your website

Enrich Your Keywords

It is recommended that businesses should do keyword research to identify which keyword can be used for the featured snippets. Based on keywords, there are many tools available that can guide you to analyze whether the search query will be listed in the featured snippet or not.

For example, Moz’s keyword planner provides excellent keyword suggestions, SERP features, and SEO opportunities.

Apart from this, if your keyword rank high than see if Google is currently using those keywords for the featured snippet or not. If it does, then modify your content by providing links to your page and also entertain the public’s answers.

• Develop Questionnaire Content

The best practice which can land you into featured snippet is to generate content that resolves many queries at once.Try to discover, undiscovered topics to give a unique content. You can explore “people also ask” as it will give you hint about where you should focus mainly while developing a good content.

[bctt tweet=”Try to discover, undiscovered topics to give a unique content.” username=”PuzzleInnovationz”]

• Limit Your Word Count to 40-50 words

Do not try to make your content boring by unnecessarily stuffing words into the content and making it longer. It is important to be precise with the content and doesn’t get distracted from the topic. To maintain quality and quantity, it is recommended to maximize your word limit to 40-50 words per paragraph. Also make a layout of the topic that you are going to cover in your text, before directly diving into writing your main content to enhance the quality.

• Practice Good Structure

Our appetite increases when we see, a well-presented food, this same applies to our content. The way you present your content to the reader’s matters a lot as it attracts user’s attention and also your content look well organized.

Use of headers in your content boosts the quality of the content. Make use of H1 for the tagline, H2, and H3 for subheadings.Be sure to format your article in chronological order, too, so that Google will be more likely to feature it.

• Images and Videos are the best tools to learn

Virtual learning is the best and easiest way to grab any knowledge effectively. People prefer images and videos over text and thus it becomes important to add images and videos of high quality. People remember 80% of what they see and do, compared with just 20% of what they read.

To make the video more engaging, you can also add a transcript of the whole video to increase the understandability of the content.

[bctt tweet=”Tweets with images received 150% more retweets. @buffer” username=”PuzzleInnovationz”]

• Track Your Progress

There are many tools which let you analyze your progress and also let you know which probes your domain is mentioned in the searches.

For example, SEMrush helps you to identify your niche target, search traffic source and explore your competitors.

[bctt tweet=”#SEMrush helps you to identify your niche target, search traffic source and explore your competitors. @semrush” username=”PuzzleInnovationz”]

Thus, you can use such SEO tools to improve your performance according to the market demands.

• Build a “How to” segment for your website

Businesses are developing a completely devoted section for serving answers to the questions asked by the readers on their website.

It is similar to the FAQs section. Create website content which gives an answer to “how to”, it will crease the traffic to your site.

Try to combine many questions that are closely related to each other into one query and answer accordingly. A well-organized structure will help you to create a detailed content.

Wrapping Up

The featured snippet is on the rise and it is dominating the search queries. Just imagine being in the position zero, that means you are in the highest position that too without opting any paid searches.

The featured snippet is a bang on and shortest way to beat your competitors and engage more traffic to your website. Thus, it will increase the number of customers, sales and finally will lead towards enhancing revenue. Featured snippet gives you a large space on the Google page that too free, hence, try to optimize your content so that you can earn zero position.

The post Tips And Tricks To Get Rank In Google Featured Snippets appeared first on PuzzleInnovationz:.

Google is becoming more intelligent day by day, the upcoming SEO trends will focus majorly on maintaining an interactive relation with the users. And that will only be possible when digital marketers will serve visitors with the best possible information within fewer efforts.

The upcoming SEO trends like visual search, voice search, AMP, user experience, etc. will make the search way easier and less time consuming than ever in just a few clicks. Therefore, if you want to stay ahead in this digital world then you are not allowed to miss on the highly effective and result oriented SEO trends in 2021. This infographic is the best illustration of SEO trends that will rule in the ongoing year.

The post Infographic : Top 7 SEO Trends To Follow in 2021 appeared first on PuzzleInnovationz:.

What are Different Types of Alexa Ranking System?

Google Page Rank

Google Page rank was coined by Larry Page. It is an important parameter to determine websites ranking in SERP (Search Engine Result Page).

Page Rank scales from Unranked, O to 10.

A website Page Rank, close to 10 means that it has more quality backlinks and appears more on SERP. The most common ranking systems are

• Page Rank Google
• Moz rank

The term MozRank is defined by MOZ. Logarithmically, it is scaled 10-point measure of global link authority (popularity).

Why is Alexa Rank Important for SEO?

Alexa rank helps in concluding websites POPULARITY + REPUTATION + AUTHORITY. Thus it becomes easier to compare two or more websites. Also, it’s been used as competitive intelligence tool by experts.

If you are thinking to place an ad on any website then Alexa can help you to decide, the lower the Alexa better would be the chance of getting profit by placing ads or having sponsored posts. Increasing your rank on organic results can also effect your Alexa ranking, and therefore you should definitely work on search engine optimization  (SEO) of your website.

Google ranking will also improve if you have a backlink from a website with Alexa much lower because backlink from popular, trustworthy and high traffic website does improve sites ranking.

How Alexa Rank Works?

Alexa rank works on the frequency of visits from various websites and Alexa toolbar downloaded on a browser over a period of three months. The reach of your website from different areas plays an important role.

Below are some parameters that affect Alexa Rank:

• Total visitors
• Daily number of page views
• Daily page views duration
• Bounce rate
• Number of downloads of Alexa toolbar
• Frequency of your site appearing in Alexa toolbar search
  Alexa rank widget

What are Different Ways to Improve Alexa Rank?

• Increase the website traffic by SEO tactics (on-page +off-page)
• Install Alexa Toolbar
• Add Alexa rank widget
• Create Alexa account and if possible then become a paid member
• Create your sites custom toolbar: Now it’s retired in Oct 2014.
• Add details of your site in Alexa
• Add Alexa rank on your website
• Write useful, engaging and compelling content to your site
• Improve social media presence
• Write post about Alexa and give backlink to Alexa
• Create high-quality backlinks (though backlink does not affect Alexa ranking but it improves your ranking and traffic thus improves Alexa)
• Encourage people to install Alexa toolbar

Note

It is important to note that Alexa is now paid and if you like to add your details then you have to pay Alexa for membership.
Puzzle Innovationz Alexa

List of Top 10 Alexa Websites

• Google.com
• Facebook.com
• Youtube.com
• Yahoo.com
• Baidu.com
• Wikipedia.org
• Twitter.com
• Amazon.com
• Qq.com
• Linkedin.com

You can also see the top 500 sites on the web by Alexa.com.

Conclusion

It’s not hard to improve Alexa rank, you just need to devote time to your site and make it compelling & engaging. Website Alexa rank less than 100,000 does have a good amount of traffic. Good Alexa rank increases your revenue (More people would love to place ads on your site and will be looking for sponsored posts.)

The post What is Alexa Rank? Know Importance for SEO and How it’s Ranking System Works appeared first on PuzzleInnovationz:.

Search operators can be used in wide variety of context like SEO Experts can use it to gain link building opportunities or find ways to get your resource linked on another top resource blog.

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Before we go any further, let’s have a look how Airbnb was born:

In year 2007 two people Chesky and Gebbia could not pay their rent. It was a big problem for them, but they turned this problem into an opportunity. They thought of serving an air bed & breakfast, this idea worked and they earned $240 from 1 woman and 2 men. Afterward, they thought to make this idea huge, so they launched a website Airbedandbreakfast.com on August 11, 2008.

However, they were not making significant money in the beginning, but they kept on working. Later, they recognized a problem with the room listing photos. They realized that the photos were not good looking so they started taking pretty photos of rooms on their own. This helped them grow their business and this is how the successful journey of Airbnb was begun.

We have seen how Airbnb looked when it was an infant in the industry, but it is not an infant anymore. It has become a vibrant billion dollar firm, the paragraph below is a proof of that.

In February 2014 Airbnb listed 300,000 rooms on its website, this figure reached a milestone of one million in December 2014. Imagine one million rooms listed on Airbnb, that is even more than one of the largest hotel chain “Marriot” that offers 700,000 rooms across the world. A recent study from Barclays stated that Airbnb’s growth in bookings could triple in size by within the year 2015.

Right now Airbnb makes a booking every second. This is also a proof that Airbnb is changing travel & hospitality industry. It is helping people in searching and booking rental homes across the globe. But why is Airbnb growing like a bamboo tree? There are many extraordinary features of Airbnb that make it a game changer for travel and hospitality industry:

Finding a room is very easy

Searching a rental room on Airbnb is very easy as the listings are very informative. With its listing, you can see spaces, locations, prices, amenities, availability, reviews as well as the pretty photos. The listing also shows a map which tells you the exact location of the house so you can find it easily.

Safe rental rooms

The listing of Airbnb rooms is reliable as the guest and hosts have to verify their official ID and personal details. Also through its messaging service guests and hosts can talk to each other to confirm their identity & amenities of the offered accommodation.

Fair reviews of rooms

Reviews are the best way to find whether the room/house is good or bad. If they are not fair, then people will always suffer. But Airbnb’s review system doesn’t disappoint, it is trustworthy & all the reviews are genuine and made by guests after they leave the offered lodging.

Trustworthy payment system

Paying on Airbnb is safe and secure, transferring money between hosts and guests is simple and reliable when you pay through its payment system. Airbnb has designed its booking system pretty well, cancellation policies & guest Refund Policy are also flexible.

Variety of accommodation

Airbnb features a variety of accommodation like apartments, castles, boats, islands, cabins, car cable rooms and more. This creates more opportunities for people to try different housing according to their taste. They don’t have to live in a walled room every time if they like they can book boats, cabins and even space on an island.

Free Listings

Everyone likes to get their things done for free. Airbnb does not disappoint you here as well. You can list your rooms, villa, and bungalow for free. All you need is to pay 3% to Airbnb when someone makes a booking for your house.

Automatic translations of listings

It is one of the great features of Airbnb, the website automatically translates rental listing in 25 languages. So people from almost every country can read out the specification of various housing listings and book their desired rooms.

Text alerts on your mobile

You don’t have to log in to your Airbnb account every time. You can easily get notifications instantly on your mobile device about your reservations. This makes it easier for people to check the status with so ease.

 Culture exchange

Airbnb promotes the idea of culture exchange. It creates chances for hosts to connect with different people across the world. They share their life & travel experiences, get to know each other, as well as each other’s culture. It removes the boundaries and joins people together.

Above specialties make Airbnb a great game changer for travel and hospitality industry as well as a great platform for travelers to book a place to stay.

People tend to follow big brands even when it comes to starting a new business, therefore people start cloning new ideas by adding new features and using it to generate revenue.

Mobile application Development Company, PuzzleInnovationz has made a clone of Airbnb which is an exact copy of Airbnb. Many business enthusiasts buy the clone and make further alteration according to their needs to set up their own vacation rental website. Some of Airbnb’s competitors such as Dashbell, 9flats, TravelMob are working on the similar idea like Airbnb.

Airbnb also offers attractive offers for its users, which include several types of adventure stay. For example yesterday it started a contest that offers people “especially ski enthusiasts” to win a chance to stay one night in a luxury cable car at 9000ft above Frech Alps.

All and all Airbnb is a successful game changer that is transforming travel and hospitality industry and creating opportunities for people to host different types of persons from all over the world.

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If you ask this question to 10 people, you will get the 10 different answers. It shows that there is a huge confusion about the role of social media optimization in SEO.

After the inception of several Google algorithms, the SEO is not limited to creating many backlinks. A lot of new ranking factors have been introduced in recent years, Social Media is one of them & has become an important part of SEO.

However, social media do not affect your website’s ranking directly, but indirectly it helps to get organic traffic as well as the rankings.

Yes, Social media changing SEO, Here are the five ways that illustrate Social Media and SEO are working together to improve your website’s presence in the SERP (Search Engine Result Page).

#1. Social Sharing Helps in Building Links

Link building is an old way to get higher ranking in Google search results. In recent years, it has become very important to have a clean and high-quality backlink profile and social media can really help in building that.

Let’s see how to assume that a brand posts a video of a new product. This video is shared by 50 twitter users, one of those Twitter users is a blogger and he likes your video very much. Now he decides to write a blog post about your product and place a link back to your website. You see how social media created an opportunity for a backlink.

The link with more tweets, likes, and shares get more visibility in Google search results, thus it gets more chances of earning backlinks.

#2. Personalization & Google +1s

According to a study of ranking factors, it is confirmed that Google+1 is playing an important role in SEO. Also, the personalization feature of Google+ improves the chances of getting a post rank higher.

When you are logged in to your Google account and search something, most of the time you will get the most relevant personalized search results.

For Example, when I search for “Incredible India” on Google then it shows me personalized results along with a Google+ post shared by Lonely Planet India. It happened because I have circled Lonely Planet India on Google+

#3. Social Media Profile’s Effect on Your Business

Creating the social profile for your Company or brand will definitely influence your website’s visibility in SERPs. If you have created a well build a social business profile, on Facebook, Twitter and other sites with all important details and information, then it will help you to increase customers as well as traffic.

There are several factors that help business profiles on social media:

>> If a visitor does not know much about your Company or brand, then he will directly go to the Facebook or Twitter page in order to get the brief information about your services, products, business hours etc.

>> Users find it a bit convenient to check social profile instead of navigating entire website’s pages to get the necessary information.

>> If someone is looking for the working hours of a local business, then a Facebook or Google+ page can provide quicker information than the official website.

Above factors show the power of social media channels and how they help people to find out the latest information about a Company.

#4. Social Media Reviews Affect Your Business Authority

Do online reviews make your business better? The answer is absolute “yes” for several reasons listed below.

>> According to a recent study of Search Engine land it was revealed that 79 % of customers believe in online reviews for the best services and products.

>> By reviews, the customer will know about the good or bad experience about your business or products. This helps to create new potential customers.

>> 88% of customers check out the reviews before buying any product.

>> It helps to build a reputation and trust for your business.

>> Reviews on local business can help you to prove that your business is great by the pool of competitors.

Above facts show the importance of reviews, social media sites like Facebook and Google+ display reviews on the business pages, it helps people to get the honest opinion about their services and product. So you should take advantage of this method of building credibility.

#5 Social Media Impact an Author’s Social Reputation

Search engine Google and Bing both consider an author’s social reputation as an SEO ranking signal. Factors like the number of posts per day, number of mentions per day, follower ratio are strong social signals that help an author rank higher in search results.

The Bottom Line

Based on above five factors we can say that social media changing SEO landscape. In fact, search engine optimization has now become “Social SEO” and you can’t rely solely on SEO to get the maximum outcome, you also have to stay active on social media websites, pay attention to your followers.

The post 5 Ways Social Media Changing SEO appeared first on PuzzleInnovationz:.

You might look at Business Marketing as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization.

But I believe Marketing is an Art to define who you are, what you did and what you are going to do…!!

Marketing is the Key feature that strengthens your Foundation. It is an essential Tonic to give a Boost to your Operations Process.

To have a glance of how Marketing emerged and become a Key-integral part of our life’s today, have a look at the Evolution trends below:

My Prime Concern is to highlight the trends and tactics being employed in Today’s era, that is Relationship Marketing & Social/Mobile Marketing….!!

Relationship Marketing is an extension of the Marketing. To be more precise it is a Contemporary Form of marketing highly emphasizing on maintaining the relationship with the Client.

Good Marketing makes the Company look Smart, whereas Great Marketing makes the customer Feels smart

It thrives, maintaining healthy Client relationship thus multiplying the Business opportunities, reiterating services and solutions to them time and again.

The Key Logic behind this sort of a Contemporary marketing style is to Build and Invigorate the Client’s Trust into one.

This is clearly being visualized from changing taglines being used by several of the Young organizations coming in the Picture, giving a smell of Amiability and Trust being packaged with dedicated deployments.

To just name a Few:
1. Acer – Empowering people
2. Adidas – Impossible is nothing
3. Chevrolet – Eye it- try it- Buy it…!!

Yet another contemporary Approach at the Brim is Business Marketing/Industrial marketing. It aims at building and keeping relationships between the organizations, thus developing Strong alliances benefiting the partners altogether.

Now let us have a thorough go through of the Latest trends and tools, most Organizations are incorporating as an Essential entity of their Business Process…..!!

To Monetize Your Brand, Display It Rather Than Just Say It

Well, it is quite obvious that the basic essence of the Digital Marketing or ONLINE MARKETING (as it is known Commonly), has been seen and sensed by each and every one of YOU…still to give adherence and transparency to the Idea altogether, I would love sharing a Mural of what Exactly ONLINE MARKETING is all about…!!

In very simplistic of my words, I can define Online Marketing as the State-of-Art, to promote the Products or Brands via one or more Digital media platforms.

It differs indeed from the traditional marketing Practices in the manner that it involves the extensive utilization of Channels & Practices that enables the organizations to Analyze Marketing Campaigns well and to perceive what is Trending well and what not in a typical real-time scenario.

Since the internet is most closely associated with digital channels, close enough to be often taken as a syno NYm for the same, it is also called as INTERNET MARKETING.

It requires a thorough monitoring to the aspects like:

1. What people are viewing
2. How often a particular product/Service is searched for
3. And for what good Duration..!!
4. It lays a Serious emphasis on Lead Generations
5. Suitability of the content is a Major concern also.

How Resourceful Online Marketing Really is?

Digital media is pervasive enough to be considered a Rapid fire, spreading Voluminous information every single second.

To be Precise:
1. 3 billion Google searches are performed each day
2. 204 million emails are sent per minute.
3. Each day 2.7 billion likes are sent on Facebook and 174 million messages are tweeted.
4. Two new users join LinkedIn every second,
5. 72 hours of video are uploaded to YouTube, and 700 YouTube videos are shared on Twitter every minute.

These Highlights are Self-Explanatory to the very fact that the Digital Media lays a Strong Foundation for Online Marketing.

Online Marketing – The One big Tree

Social Media

Most of us know it well, what exactly Social Media is all about…!!!

For thousands of us, it is a Vivid Platform offering us a Space to share an Image of ours with the World. Social Media permits to create an extension of one’s very self, thus an Absolute & Excellent way to reach the Demographics and Specific people with Specific Interests.

According to your Hobbies and habits, you can join groups, find new Friends or connect with the existing ones.

Social Networking Applications

This is a form of viral marketing that has appeared on the social networks over the last few years.

As more and more people try and customize their profiles and pages to make their sites look better and competitive, more and more of these applications have appeared on the internet.

Some of the most popular and most famous Facebook applications include the now extinct, Scrabulous. Applications like these drew in a huge user base that returned continually to the application page and are exposed to advertising or additional services.

Online Favorites and Bookmarking

These bookmarking services are just the same as the favorite’s folder in your browser. The difference to these online services is that when your computer crashes and you have to reinstall everything, you don’t lose your favorite bookmarks because they are all store online.

Furthermore, these online links can be categorized and tagged making them searchable. Other users can search these tagged bookmarks. As a website owner, you could promote your sites and articles in these online bookmarking sites and allow everyone to find them via the network.

Ma.gnolia

Delicious

RSS FEEDS

RSS Feeds stands for Real Simple Syndication is use to Push news articles and site updates out to all of the Site Subscribers.

Traditionally, the same is fulfilled by the method of notifying the users about the Site Updates via Email Marketing, sending voluminous emails thus utilizing huge Bandwidth thereby adding them to the Spam.

Example Feed: Feedburner

Content marketing is a Buzz Word. It is the Hottest Trend in the Marketing because it is the Biggest gap between what buyers want and Brands produce.

E-Mail Marketing

It is one of the traditional ways of Online Marketing. any new updates, notifications etc. will be circulated to the subscribers of the website.

Courtesy: Radiate Media

Blogging

Good Marketing isn’t about Story Telling, it’s about telling a Story well

To express your thoughts, & views and to share your opinion with the world, online blogging forums offers an excellent opportunity. Content marketing/Blogging brings forth the best of the methodologies to promote your Products well and creating an awareness amongst all.

Search Engine

Search engines are a key traffic source for the majority of websites. Everyone knows Google. When you want to find things online you are often finding yourself saying, ‘just Google it’ for your answers. Now, search engine optimization will only allow search engines crawl your site better.

Good optimization will make things more accessible for the blind search engines, but how do search engines know that your site exists and how do you get ALL of those search engines to crawl your site. Well, there are several different ways to get your site into those search engines. Some of the methods of search engine optimization that will help your site get crawled quicker by search engines but why not just submit your site to the search engines and force them to crawl it.

Most of the top search engines out there will give you certain tools that you can take advantage of and get help promote your site to get it online. A simple XML sitemap is all you need to get started to submit your site online.

1. XML Sitemaps
2. Google Webmaster Tools
3. Live Search Webmaster Tools

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