There are almost 70% of people in the   GA who are aware of the internet of things. There are almost 80% smartphone users who are knowingly or unknowingly using artificial intelligence. Technology like software development, mobile app development, web app development, etc. is spreading in all industries like healthcare, corporate, IT, sports, entertainment, fashion, food, travel, etc.

In mobile app development companies, resources are working hard in delivering every possible feature to the end users with the help of these technologies.

The market for app development companies

According to a report developed by New Zoo, the mobile app market is expected to gross $80.6 billion in the year 2020. There is much scope in the mobile app development market as social media apps, gaming apps, on-demand apps are all showing a great future.

Mobile apps have some features like quick adoption and integration of advanced technologies for the end users and hence, are so popular. Many companies build apps for their employees and internal works. Most of the brands build mobile apps for their customers and end users.

If you want to tune your guitar, you have an app also to order food, you have an app. If you want to turn off the air conditioner of your bedroom and you are in office, there is an app that will help you with the internet of things solutions.

There were 2.8 million mobile apps in the play store for Android in the year 2017. According to Statista, there are 3.6 million mobile apps in the play store for Android in the year 2018. It is such a huge increase!

There were 2.2 million iOS apps in the App store of Apple in the year 2017. The number remains almost the same this year too. The primary reason behind this high pace rise in many Android apps is that Android does not have strict rules and policies to develop apps as compared to Apple.

Mobile App Stats

What is an on-demand app?

Apps that fulfill the customers’ demands by facilitating them with goods and services in the real-time. The on-demand economy has bought a dynamic change in the process of supply chain and how people interact with the technologies.

Satisfying customers’ demand in lesser time and with high-quality services has become a necessity for the businesses operating online.

The main motto of developing apps is to decrease the hurdle of users. There may be many problems in our lives every day that we don’t even realize needs a fix solution. These apps are nothing but on-demand apps.

As the name suggests, on-demand apps are something that fetches the command of end users and delivers the demanded service or product at the doorstep.

On-demand service apps are mediators between service providers and consumers. These apps have the facility of instant online payment, and the total fee includes some amount of delivery charges too. These charges are required since the delivery executives add to the cost.

Users prefer spending a small amount of fee to get faster delivery at the doorstep and reduce the hurdle of visiting the place personally. Maximum users of on-demand apps are millennials. As they say, technology is making people lazier than before, and increasing demand for on-demand service apps is a proof of it.

Daily life examples of on-demand solutions

Imagine you are a freelance content writer and working on an important project. However, you also need to attend a party in the evening and your favorite saloon is too far from your place. Plus it has a long waiting line.

What will you do? Will you go to the party without the hair done correctly and without proper makeup? No need for that. Just order a hairstylist, makeup artist at your home!

Let us take another example. You have spent 9 hours in your office and 3 hours traveling, after a hectic day, will you be able to cook for yourself? No worries! Just order your favorite food from any dispatch track app and pay online for it and the fresh food will be at your home in less than an hour!

On-Demand App Market Trends

From mobile app startup businesses to enterprises, everyone is working towards making the high-performance on-demand apps that will boost further the on-demand economy.

Furthermore, with the efficient and prominent on-demand healthcare apps, the old groups are exploring the new trend in the technologies and are becoming part of the industries target area along with the millennial generation.

On-Demand App Stats

Benefits of on-demand apps for businesses:

On-demand apps = greater investors’ interest

Business Benefits

• Leverage potential of smartphones
• Security and scalability
• Increased customer satisfaction
• Increased employee satisfaction
• The strong connection between consumers and service providers
• Cost efficient
• Branding
• Direct connection
• Increased conversion rate
• Increased return on investment (ROI)

Benefits of on-demand apps for customers:

Customer Benefits

• Time-saving
• Cost efficient
• Offers multiple options
• Easy online search options
• Easy online payment options
• Opportunity to connect directly with service providers
• Ability to offer reviews and ratings
• Social connectivity
• Consumers might get discount coupons and free gifts

What are the types of on-demand apps?

Food Delivery Apps

On-Demand Food Delivery

On-Demand food delivery apps are those where consumers can place food orders online after going through multiple restaurant options. Menu cards are made available for consumers to decide which item to order. Apart from this, order customization is also available. Once the order is placed, the delivery guy delivers it on time. In addition to this, the consumer can also contact the devilry executive directly through call option.

Grocery Delivery Apps

On-Demand Grocery Delivery

Dispatch track apps are incredibly efficient. Consumers can select multiple grocery items and order in bulk. He or she can decide what should be the quantity, brand, flavor, etc. Again a delivery executive delivers the items at the doorstep. There are multiple payment options available.

Beauty Services

On-Demand Beauty Services

These on-demand apps related to beauty sends beauticians at your given address. You can get ready at your home. There are multiple payment options available. The best part of these apps is that you need not wait for your turn.

Healthcare Services

On-Demand Healthcare Services

Rising investment in on-demand health services reflects an appetite for change. These apps are similar to the above apps. You can order medicines and doctors at your home. On-Demand Healthcare apps are best suited for those who are too ill and cannot manage by themselves.

Cabs Services

On-Demand Cab Services

We all know how hectic it is to get a cab on time. Technology is doing great with on-demand taxi app solutions. All you need to do is set a pickup location and a drop location. You get to see various options here such as micro cab, minicab, share a cab, etc. Select whatever suits you and enjoy the ride within a few minutes. The consumer needs to turn on location in a smartphone to access these apps effectively.

How to develop an on-demand app?

While developing an on-demand mobile app, follow these steps to build the excellent application.

1. Identify target audience:

In this first step, developers and research team must conduct research or survey to identify the target audience. The best way to find your target audience is first to find the most common problems faced by smartphone users.

Before Ola came in, cab drivers had great difficulty in finding passengers and vice versa. Think out of the box and find the pain point of the target audience.

2. Strategies:

Once you are aware of the problem of the target audience, you can start strategizing what exactly should be built. In this phase, developers can create a prototype on paper and create a clear image of exactly they are going to build.

3. Decide the players:

In the development of on-demand apps, there are various players involved such as consumer, service provider, delivery executive, customer support, etc.

On-Demand Players

4. Collaborate with third-party apps:

To develop a fantastic on-demand app, you must collaborate with third-party apps such as payment gateway apps, GPS, maps, social media apps. Payment gateway apps enable users to pay online in a single click that saves their time and efforts.

If you are developing a location-based on-demand app, syncing maps and GPS system is a must. Without these, an app cannot function.

In service based on-demand apps too, maps and GPS is necessary for the executive to deliver correctly.

Now why collaborate with social media? As we all know, social media is an excellent platform for SMS Marketing and branding purposes. Integrating your app with Facebook, Instagram, Twitter, etc. will help consumers share their experience on their accounts and ultimately increase the awareness of brands.

5. Offer real-time tracking:

Consumers, as well as app development companies, must be able to track the order in real time. Usually, very cool animations are used in real time tracking to make it more fun to use. With this feature, the consumer can contact the executive or customer support if the track shows a long pause.

6. Push notifications:

Consumers will not hold the phone in hand until they receive the order! To update them, push notifications are sent. For example, in location-based on-demand apps such as Uber, the user gets notified if the cab is late due to traffic or when cab reaches the pickup point.

In food ordering apps, the user gets the notifications when the restaurants accept the order, when the order is dispatched, when a delivery guy reaches near your given location, etc. Push notifications also play an essential role in informing about new arrivals, discounts, offers, etc.

7. Favorites:

This is nothing but storing consumer’s order history. This data is analyzed, and personalization is offered. Personalization is nothing but displaying favorites while the consumer is surfing on the internet. Also, the consumer can order directly from the list of favorites.

8. Reviews and ratings:

Consumers can put their thoughts on the service offered by giving ratings and writing reviews. These reviews are analyzed and used in the betterment of service. It increases consumer loyalty.

9. Customer support:

Customer support is essential in every on-demand app as it resolves any problem faced by end users. If the consumer is unable to contact service provider or delivery executive, he or she can always reach out to customer support and get an answer to every problem.

Conclusion

On-demand apps are in demand and must be developed efficiently to stand firm in the growing competition. To develop an on-demand app, developers must fix a target audience, understand their pain point, get a solution on it, and must include real-time tracking, push notifications, reviews, customer support, etc.

The post A Comprehensive Guide to Developing an On-Demand App appeared first on PuzzleInnovationz:.

Companies are adapting to the changing technologies, the users are the first ones to get the effect of that change. The benefits AI provides, to both users and app development companies is commendable.

• Firstly, it enhances the productivity of the enterprise by releasing them from doing repetitive tasks. All those tasks can be handled by bots developed by the brand.
• Secondly, there is always an issue that customers face where they have to wait for long before receiving a response to their queries from the Company. Well, there is only a limited number of queries that the delegated executive can answer at a time! Artificial Intelligence solves this problem as it provides instant responses to the customers through virtual assistants.

There are many other ways through which Artificial Intelligence is coming up with solutions for enterprises, which in turn is helping them succeed more! This is the main reason why so many giant companies are already focusing on AI.

Performing intricate tasks like answering to repetitive queries by customers can be very time consuming for an organization. Chatbots or virtual assistants that are a part of Artificial Intelligence make it very easy for a brand to complete those tasks.

Brands like Apple, Starbucks, Google, Netflix, Amazon are consuming AI to their benefit like never before, and are seeing a significant rise in their number of users.

In this infographic blog, you can find how are brands using Artificial Intelligence!

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The cross-platform market is expected to touch the figure of $7.9 billion by 2019. With the help of cross-platform app development, the market is seeing a fluctuating growth due to its popularity. As cross-platform apps hold an advantage over native apps when compared to the cost, developing time and compatibility aspect, it has become the growing trend among the users.

What is Cross Platform Apps?

Cross-Platform apps are apps that can function on multiple platforms. These apps are compatible with operating on both iOS and Android. Initially, app developers preferred building apps for only a single platform because developing apps for multiple operating systems was a bit complex. But with newer techniques, creating cross-platform apps has become easier.

Everything has its own advantage and disadvantages, cross-platform also has it’s own. The major drawback is that the mobile platforms are updated frequently that means with each update you need to update your application which requires a change in code. To aid you with the complete knowledge about the cross-platform app development, we have created the following infographic which covers the popular frameworks and tools for developing cross-platform apps, benefits of cross-platform and the past and future stats.

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Food outlets that have tie-ups with the online delivery apps (eg. FoodPanda, Zomato, Swiggy and much more) get more than 20% of their business from them as compared to 2014.

The process of using these apps is very basic, customers can order food on the app and it will be delivered to their doorstep within an estimated time. These apps make life easier for the people who have immense jam-packed schedules and cannot find the time to go out and eat.

If we go by the numbers, the two major players in the online market, Zomato and Swiggy have both seen a major increase in their revenues in the last two years.

This year, Zomato hit 3 million orders in a period of one month. When they started in 2015 and had one million orders in a period of over a year.

Similarly, the biggest competitor of Zomato, Swiggy has also seen a commendable rise. In 2016, they had almost 42,000 orders per day and by 2017, it increased to almost 78,000 orders per day.

Benefits of On-Demand Food Delivery Apps

The On-demand apps are becoming the “trend” because of the benefits that come with it. They have seen almost a 500% growth rate in the number of customers over the last four years. The rate is expected to go even higher by 2022.

If given a choice, a person would mostly prefer to eat at home rather than going out to a restaurant after a very long day. That is why on-demand food delivery apps fit in like a puzzle; they make life easier for the users!

The main question that every app developer has in their mind is “how convenient can we make it for the users?” because that is all today’s market is about, getting better than the others in terms of convenience.

On these apps, with just a single swipe, customers can find restaurants that have good reviews and place their order. With so much competition coming in this field as well, there are additional features that some apps provide. For instance, some apps have the option where they don’t charge/ charge partially if their delivery is late by the expected time, making it all the more beneficial for the users.

How can app developers make their apps more appealing to users?

It is not easy to attract users to your app while so many app development companies are trying to make their way right on the top. Which is why there are some points that app developers need to keep in mind so that their app can be appealing to the users. Majorly, it all revolves around who makes it more convenient, so the overall focus should lie around that.

1. Emphasize on the UI/UX-

The time that customers spend on an app is very valuable, and it doesn’t take them very long to switch apps if they find it boring. Try to make your design very interactive and unique, but don’t make it too complex for the users. Lie your focus in both the areas, the app should look great and be easy to use at the same time i.e. both the UI & UX should be exemplary.

Also, to retain the user’s attention, the app should be made as presentable as possible. The information provided about any restaurants on your app should all be in one place. The users always prefer that they do not get navigated from one location to another a lot.

2. Mention time of delivery-

The expected time of delivery should always be known to the customer so that they would at least have a fair idea of when the food will be arriving. Also, always keep some spare time in hand, just to be sure.

No customer would like an app that doesn’t deliver their order on time. And would be likely to switch from that. On the other hand, if the food reaches before the expected time, it would only make them like the app even more.

3. The option of tracking location-

The users like being aware and want to know the details about their order, just for the sake of it. Providing them with the feature of real-time location tracking will be a step further in keeping them engaged within the app.

4. Allow the users to give feedback-

The best feature of the online platform is that there is room for two-way communication. Keep the option of feedback open for your users so that they can put up reviews about your app or the food that they ordered.

This way, you can always know where you need to improvise with the help of the reviews you receive. Other than that, ratings and reviews also help the other customers in deciding whether a restaurant is good or not, making the app more appealing and likeable.

5. Keep the availability of multiple payment methods-

The most important aspect is the payment option on the online food delivery apps. Initially, customers preferred the Cash on Delivery (COD) option because of its convenience. Nowadays with the help of online networks, users like to keep it cashless and finish the payment online itself.

Also, users sometimes choose to download only the apps which have the payment method available that they use. Therefore, keep all the options that are frequently used like Paytm, PayPal, Net-Banking, Payment through Debit or Credit card.

6. Stay connected on Social Media platforms-

The work doesn’t just end with the mobile app development companies building an app that works well for the users. The major connect has to be with the youth. Staying active on social media is very necessary and will enhance your position in the eyes of your customers.

Keep posting updates about the kind of services that you provide, or what new changes are you bringing so that the customers will always be in touch with you and remember your app over the others.

7. Enforcing the latest technology-

In food delivery apps like UberEats, the designs in both Android and iOS have some difference in giving the users an altogether different experience. In its location tracking feature, the Android users can access it with the Google-based API. And on the other hand, the Ios users can access it on the Core Location Framework. Similarly, Ios users can access MapKit and the Android users can access Google Maps API for accurate directions.

Also, The Internet of Things (IoT) powered app solution has a feature that intimates the delivery boy and restaurant if the temperature inside the delivery boxes drops below the optimum value with the assistance of the temperature sensors.

As an app developer, there are a lot of tools that you can use to design your app more creatively. Take, for instance, Foursquare’s API, that is known to be the best in adding new restaurants to your list. Therefore, to grab the attention of the users, this should be taken into consideration.

Conclusion

It doesn’t take a lot to comprehend that on-demand food delivery apps are going to the next big thing! They are already in the market, and on an average, half of the people prefer using these apps to order food rather than having to go out.

The only thing that app development companies need to keep in mind is that being creative is what is needed the most right now. With the conflict being so high, everyone is aiming towards making their app more convenient for users. But as an app developer, if you try to input more creativity in the features that you are providing, chances are that the users will always choose your app!

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The key point to be ahead of your competitor is to ride the wave of change by looking ahead tomorrow’s trends and implementing them today before anyone else. We all are well aware of the fact that without a unique website it is hard for businesses to create any brand value.

As stated in the Hubspot report, Once on a Company’s homepage, 86% of visitors want to see information about that Company’s products/services.

According to a report, by 2021, e-commerce revenue is predicted to grow to $4.48 trillion.

List of Top Web Development Trends To Follow In 2018.

• • Progressive Web Applications (PWAs)
  • Static Websites
  • Online Customer Support
  • Single-Page Website
  • Push Notifications For Websites
  • Motion User Interface (UI)
  • HTML5

So, what you are waiting for?? Let’s discuss these top trends.

Progressive Web Applications (PWAs)

PWAs are applications that are based on the recent web technologies like Manifest. Progressive Web Application is a mobile website but gives the user an experience of an “app”. With custom loading screen, good animation and no navigation bar presence, PWAs is going to give tough competition to the native mobile applications in 2018.

Many companies are opting for Progressive Web Apps as it increases the conversion rate and time spent on the website. Twitter, Forbes, and Flipkart are among the few companies those who have opted for PWAs to make the user experience better. Due to its prominent features, businesses will incorporate PWAs into their working process in 2018.

Last year, Flipkart opted for PWA into their native applications and websites and experienced a 70% enhancement in their conversation rate.

Read More: All You Need to Know About Progressive Web Apps

The advantages that followed up after incorporating PWA are:

• Users spent 3x time on sites.
• Re-engagement rate increased by 40%.
• Boost in conversation rate by 70%.
• Data   GAge reduced by 3x.

These increased figures are sufficient to illustrate the benefits of using PWAs into your business in 2018 where new technologies are major role players in deciding your brand value and ROI.

• Static Websites

Remember the World Wide Web times when all the websites were static!! Everything starts with a seed size idea and then grows to a big tree as time changes. Same is applicable to the technology developments. With the time, the website became more functional and friendlier to the user. But to do so, the development process got complex.

After touching the sky, the web is now returning to its root from where it started. In 2018, the static website will be in demand with some advanced features added with the help of CMS. There are some site generators like Gatsby and Hexo, which are creating the advanced static websites.

One can wonder why the static website is again in demand. It’s simple to understand- just because of their effortlessness as they are built by using HTML code where code remains fix for every page.

Advantages of using a static website for your business:

• Fast and user-friendly
• No dependencies on the database or other systems
• Cheap
• More secure than a dynamic website
• Fast and user-friendly

In 2018, the static websites are going to be a major change in the web development field and are going to create a big impact on the business market.

• Online Customer Support

These days’ bots are there to make user experience commendable. In 2016, Chatbots came into the market and in 2017, they started to become popular among e-commerce companies. Because of the growing popularity, there are a number of Chatbots available in the field. For example, Facebook’s bot-development platform for Messenger is gaining much attention among the users and many other social media platforms have released their Chatbot platforms.

So, exactly what are Chatbots and how they are useful in the business industry?

Chatbots are based on the artificial intelligence and they converse with the customers through audio or text method. They are designed with a predesigned dialogue box with a natural language processing system. When a customer makes a query, Chatbot responds quickly to the customer. The customers feel like they are communicating with a human.

Read More: Are Chatbots really the Future of Web Development?

Advantages of using Chatbots for your business:

• Faster in handling queries.
• Cost efficient as human dependencies have been reduced.
• Reduces training time as Chatbot can handle basic functions.

According to a Gartner report, by 2020 85% of the customer interaction will be executed without human interference and Chatbots will be the No.1 application of AI in the next five years.

In 2018, businesses are going to opt Chatbots to give their customer a great assistance 24*7.

• Single-Page Website

Nowadays, “simplicity” is the core value among users and thus, web development trends are revolving around to satisfy this need. The single-page website allows having a clutter-free website. It generates a long scrollable single page information content.

The benefits that a single-page website deliver are:

• Enhance the quality of user experience.
• Design, development, and hosting is cost effective.
• Reduce the complexity of the website thus, navigation becomes easier.
• Important information is present on the same page.

Though these websites are not meant for e-commerce sites because they offer limited information other business domains can utilize this trend to create a simple and effective website for their clients.

Due to its amazing design and features, single-page is going to gain popularity in 2018.

• Push Notifications For Websites

Push notifications are highly acceptable by the businesses; especially e-commerce businesses as they manage to engage customers for a long time. We all are familiar with the mobile notifications, as it is a helpful tool for re-engaging the customers.

These days, website notification is a new web development trend among the businesses. The major advantage it offers is that customers are being updated with the new information and redirected to the Company’s website. Push notifications are fast and simple to implement and reduces the user’s scrolling time.

• Motion User Interface (UI)

For any web developer, providing best user interface is the top priority. Since, last few years, many GIFs and images have entertained users and now users want something new. It is time for developers to make a shift from static UI to motion UI.

Now, the animation is taking over the market because of their attractiveness and unique designs. Motion UI aids developer with high-level of customization which leads towards the high functionality of a website.

Motion UI is so easy to implement that even developers with less knowledge of JavaScript or jQuery can also develop sites. To make your website stand out among many competitors, you can add some features like background animations, page header transitions, modular scrolling, etc. In 2018, let your creativity flow out of your mind and make your website highly interactive and astonishing by simply embracing these top web design trends.

• HTML5

After its release, HTML5 soon became popular among users as it is much more efficient and effective than Flash websites. The companies lost major traffic and engagement rate as Flash was incompatible with the mobile devices.

HTML5 replaces Flash websites in many domains and 2018 will be all about HTML5 as images and videos which are based on this are covering greater audience reach. In 2018, HTML5 will become standard for digital content.

Final Thoughts

Having a trendy and attractive website means you surely provide a good customer service. People tend to incline their interest in the sites which are easy to access and at the same time, justify the information provided. It becomes quite important for any web development Company to satisfy their customers by creating a unique website which can lure the customers.

Also, it’s the duty of a UI/UX designer & developer to be up-to-date with the current trends in the web development so that they can be in the lead from their competitors. It is endorsed that you implement these trends in order to give your audience a stellar experience.

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From mobile app development to its launch, it all need to get a deep insight of the current market statistics so that you can plan your marketing strategy accordingly. The time when smartphones were born, one could quickly dive into the hundreds of statistics and measure what things are rocking in the industry and what should be the next strategy.

But, the competition is growing year over year which leaves you scratching your head to be really sure about the next marketing plan. Sometimes it is disappointing when you don’t find anything useful in the tons of statistical reports available on the internet, that can add value to your mobile marketing plan.

Thus, you need to spend many hours on exploring the trending metrics about the smartphone market and how it is going to perform in the upcoming years. To help you with that, we have researched and prepared a compilation of useful mobile app statistics that can actually help you to create a smart app marketing strategy.

Mobile Marketing Statistics That has Highly Influenced the Market in 2015

This whole article includes some important stats reported in 2015 as well as the predictions about the mobile industry in the coming years.

Mobile subscription has overtaken the world’s population in 2015

Smartphones have become the primary source to quickly access the internet. No other technology has ever ruled the digital world like the smartphone has done. Sounds Incredible, isn’t it?

According to Satista, in 2015, the total mobile subscriptions (7.4b) has outnumbered the world’s population (7.3b) and it is expected to rapidly rise in the forthcoming years.

Smartphone application   GAge grew 58% in 2015

As per the study conducted by Flurry Analytics, the smartphone app   GAge grew by 58% in 2015.

Here is what the analytics actually says:

• The most interesting thing came out is that 40% of this 58% total smartphone application   GAge, was emanated from the existing users, which was recorded 20% only in 2014 and 10% in 2013.

• The biggest hike was seen in the app category ‘personalization’ which grew by 332%. News and magazines category was at the second rank covering 135% growth rate.

• The least growth of only 21% was seen in the category Music, Media & Entertainment.

Total Time spent on Android apps skyrocketed in 2015

Smartphone apps are growing so rapidly that it has become one of the leading digital media platforms in the world. These days, people spent most of their time by using different apps on their mobile phones

App Annie reported that the total time spent on mobile applications increased by 63% in 2015 which sounds pretty amazing.

Source: App Annie

A recent Flurry report reveals that US consumers spend more time on mobile apps than TV. We can say “smartphone screens are ahead from the TV screens”.

In 2014, the average time spent on mobile apps was 139 minutes and in 2015 it reached to 198 minutes a day i.e. 3 hours 18 minutes.

2015 Black Friday traffic & sales outpaced the desktop for the very first time

In the last Black Friday, the consumers really enjoyed the holiday deals which raised the total sales by 21.5% compared to 2014 Black Friday. The major brands in the shopping list were LG, Samsung, So NY, Apple etc.

Source:

2015 Black Friday infographic by IBM

Mobile Marketing Statistics That Will Drive The Future

These are some important statistics that predicts the growth and future of mobile app development in the coming days.

App Downloads: Google Play will be the leading store by 2020

However, Android play store has been always a winner in terms of a number of app downloads, App Annie reported that it will be the primary leader by the end of 2020 with 166.4 billion app downloads (almost triple of app downloads in 2015).

Mobile App Revenue: Apple iOS will touch the highest level in 2020

Despite Android being the winner in a number of app downloads, it still could not touch the revenue level of Apple. In 2015, the number of Android app downloads was twice of iOS apps, but still, Apple earned 75% more revenue.

Statistics says, that the gross annual revenue of Apple would be almost double than it was in 2015 by reaching at $44.8 billion in 2020.

M-Commerce buyers would cross 1 billion in 2018

Due to the convenient shopping as well as the easy payment transaction, the eCommerce, mobile industry is continually evolving with the new trends and technologies. Also, the users believe that they can get better options and deals with online purchasing. After owning the app only platform by Myntra, they got better customer experience than the website, which clearly indicates that users prefer smartphone application to purchase.

In 2012 the m-commerce buyers were only 210 million which is predicted to cross 1 billion by the end of 2018.

Source:Statista.com

Global mobile Ad spending is amounted to surpass 195.55 billion by the end of 2019

With an average 3 hours spent by users on smartphones, the mobile ad spending is strongly contributing to change the face of the digital media market. The growing dependency of users on phones, greatly promoting the businesses to spend on mobile ads consequently which is giving a big rise to the mobile media market.

Insight from eMarketer’s mobile ad spending report says that, by 2019, the total smartphone ad spending would surpass 195.55 billion which was only amounted 68.69 billion in 2015.

Source: eMarketer

Conclusion

We have almost entered into the mobile connected environment where the business market is majorly driven by smartphones. For the successful execution of your marketing strategy, no other platform is as powerful as the smartphones.

We are sure that the above compilation of mobile app statistics would be definitely useful for you to plan your next business marketing strategy.

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If you ask this question to 10 people, you will get the 10 different answers. It shows that there is a huge confusion about the role of social media optimization in SEO.

After the inception of several Google algorithms, the SEO is not limited to creating many backlinks. A lot of new ranking factors have been introduced in recent years, Social Media is one of them & has become an important part of SEO.

However, social media do not affect your website’s ranking directly, but indirectly it helps to get organic traffic as well as the rankings.

Yes, Social media changing SEO, Here are the five ways that illustrate Social Media and SEO are working together to improve your website’s presence in the SERP (Search Engine Result Page).

#1. Social Sharing Helps in Building Links

Link building is an old way to get higher ranking in Google search results. In recent years, it has become very important to have a clean and high-quality backlink profile and social media can really help in building that.

Let’s see how to assume that a brand posts a video of a new product. This video is shared by 50 twitter users, one of those Twitter users is a blogger and he likes your video very much. Now he decides to write a blog post about your product and place a link back to your website. You see how social media created an opportunity for a backlink.

The link with more tweets, likes, and shares get more visibility in Google search results, thus it gets more chances of earning backlinks.

#2. Personalization & Google +1s

According to a study of ranking factors, it is confirmed that Google+1 is playing an important role in SEO. Also, the personalization feature of Google+ improves the chances of getting a post rank higher.

When you are logged in to your Google account and search something, most of the time you will get the most relevant personalized search results.

For Example, when I search for “Incredible India” on Google then it shows me personalized results along with a Google+ post shared by Lonely Planet India. It happened because I have circled Lonely Planet India on Google+

#3. Social Media Profile’s Effect on Your Business

Creating the social profile for your Company or brand will definitely influence your website’s visibility in SERPs. If you have created a well build a social business profile, on Facebook, Twitter and other sites with all important details and information, then it will help you to increase customers as well as traffic.

There are several factors that help business profiles on social media:

>> If a visitor does not know much about your Company or brand, then he will directly go to the Facebook or Twitter page in order to get the brief information about your services, products, business hours etc.

>> Users find it a bit convenient to check social profile instead of navigating entire website’s pages to get the necessary information.

>> If someone is looking for the working hours of a local business, then a Facebook or Google+ page can provide quicker information than the official website.

Above factors show the power of social media channels and how they help people to find out the latest information about a Company.

#4. Social Media Reviews Affect Your Business Authority

Do online reviews make your business better? The answer is absolute “yes” for several reasons listed below.

>> According to a recent study of Search Engine land it was revealed that 79 % of customers believe in online reviews for the best services and products.

>> By reviews, the customer will know about the good or bad experience about your business or products. This helps to create new potential customers.

>> 88% of customers check out the reviews before buying any product.

>> It helps to build a reputation and trust for your business.

>> Reviews on local business can help you to prove that your business is great by the pool of competitors.

Above facts show the importance of reviews, social media sites like Facebook and Google+ display reviews on the business pages, it helps people to get the honest opinion about their services and product. So you should take advantage of this method of building credibility.

#5 Social Media Impact an Author’s Social Reputation

Search engine Google and Bing both consider an author’s social reputation as an SEO ranking signal. Factors like the number of posts per day, number of mentions per day, follower ratio are strong social signals that help an author rank higher in search results.

The Bottom Line

Based on above five factors we can say that social media changing SEO landscape. In fact, search engine optimization has now become “Social SEO” and you can’t rely solely on SEO to get the maximum outcome, you also have to stay active on social media websites, pay attention to your followers.

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