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Nowadays everyone is looking to develop a social media app due to its increased popularity. From small grocer to gigantic businessmen, everyone wants a social media app along with their existing business.

Are you also planning to develop a social media application and want to earn money from it? For this, you should possess a clear idea about the whole social media app development process. We will tell you all the development related things in this blog post. But before going ahead, first understand, what is a social media app then we will tell you how to develop this.

The Social Media App

A social media apps allows people, companies, and organizations to create, exchange and share information over a network. People can exchange pictures, videos through these type of mobile apps. These apps are the virtual communities where people can create accounts and log in. These accounts are managed by the social media organizations like Facebook, Twitter etc. The organizations connect user profiles with other groups and communities and thus, make a social media network.

Facebook app, Instagram app, and Twitter app are the best examples of these type of apps. You will be surprised after knowing the fact that the photo sharing app Instagram has over 400 million monthly active users in the world and number of Facebook users have crossed 1 billion registered accounts.

Thus, we could say, if you have planned for a social media app, you have made a good decision as you could make a huge amount of money from these type of apps but for this, you have to know the whole development process in a precise manner. You can do this easily by following these three steps:

The Social media apps follow the three-tier architecture which includes mobile client, database, and a backend but in this blog, our main focus is on the mobile client. We will explain database and backend in the next section of this blog.

Mobile Client

The mobile client of social media apps can be described by understanding the 3 fundamental features profiles, feeds, and connections.

Profiles

A profile is basically the personal details of a particular user and the database of this personal details is the key asset of social media app. The best possible way to create a user profile is to connect the app to an already existing social media account. The data can be easily retrieved from these social media accounts by applying REST API calls. Another approach is the signup process in which user will enter email id and password. But this process required more work.

Content Feeds

Content that shows up in the feed is basically shared by the user in the form of uploaded video, audio, photo, presentations and so on. These are the user generated contents and sharing of these contents motivate people to use social media apps. This user generated content can be further divided into following categories:

Location-based content

The most common form of letting others know that what they are doing, is the location-based content. This is done by tagging a particular location to the post. You can find others location by this way.

For this, a location-based API is implemented along with social media account which retrieves a particular location from a mobile network provider.

Status Updates, Photos and Videos

Status updates, photos, and videos come into these type of content feeds. Your social media app should be capable enough to share status updates, photos, and videos. You have to simplify the process of sharing these type of content into your app. Also, you should specify your target audience.

Levels, Special statues, badges, and tangible rewards from the content

These type of content feeds allows a user to get some implicit and explicit rewards. Levels, Special statues, badges, and tangible rewards are the forms of these type of rewards.

Connections

A Connection can be in the form of content-based connection, groups, events, social networks, address book, SMS, search, and recommendations. Let’s understand, what are these.

Content-based connections

Content-based connections depend on the user, A user can be in the form of explorer, talker, admirer or searcher.

Groups

Groups are the public communities that connect people and thus make a chain. These groups are created as an additional feature in a social media app.

Sending event invitations

Sending event invitations and event tickets are the good sources of income in a social media app. It helps for new connections into your social media.

By connecting Facebook, Twitter, Linkedin

By connecting your app with the popular social networking sites like Facebook, Twitter, Linkedin, and Google+, you could increase your connections. These sites allow developers to retrieve their friend lists.

Invitation from your Address book

Users can send the invitation to their friends from their address book through an email client. This will help your app user in generating new connections.

‘Downloading the app’ Message

A message which contains the information regarding ‘downloading the app’ from one user to another, is also a powerful method to increase connections.

Search by Username and Full Name

In this feature, the user can search any user by their name. Social media apps allow users to search the accounts by usernames or full names, or email ID.

Suggestion for a new connection

Your app suggests your users for new connections and this is called recommendations. The App allows its users to swipe right to like and left to pass. Thus, a user can increase their connections.

In this article, we have briefly described what is the mobile client and how it works but for a better understanding of social media app development, you have to know database and backend as well. We will cover these in the next article.

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If you ask this question to 10 people, you will get the 10 different answers. It shows that there is a huge confusion about the role of social media optimization in SEO.

After the inception of several Google algorithms, the SEO is not limited to creating many backlinks. A lot of new ranking factors have been introduced in recent years, Social Media is one of them & has become an important part of SEO.

However, social media do not affect your website’s ranking directly, but indirectly it helps to get organic traffic as well as the rankings.

Yes, Social media changing SEO, Here are the five ways that illustrate Social Media and SEO are working together to improve your website’s presence in the SERP (Search Engine Result Page).

#1. Social Sharing Helps in Building Links

Link building is an old way to get higher ranking in Google search results. In recent years, it has become very important to have a clean and high-quality backlink profile and social media can really help in building that.

Let’s see how to assume that a brand posts a video of a new product. This video is shared by 50 twitter users, one of those Twitter users is a blogger and he likes your video very much. Now he decides to write a blog post about your product and place a link back to your website. You see how social media created an opportunity for a backlink.

The link with more tweets, likes, and shares get more visibility in Google search results, thus it gets more chances of earning backlinks.

#2. Personalization & Google +1s

According to a study of ranking factors, it is confirmed that Google+1 is playing an important role in SEO. Also, the personalization feature of Google+ improves the chances of getting a post rank higher.

When you are logged in to your Google account and search something, most of the time you will get the most relevant personalized search results.

For Example, when I search for “Incredible India” on Google then it shows me personalized results along with a Google+ post shared by Lonely Planet India. It happened because I have circled Lonely Planet India on Google+

#3. Social Media Profile’s Effect on Your Business

Creating the social profile for your Company or brand will definitely influence your website’s visibility in SERPs. If you have created a well build a social business profile, on Facebook, Twitter and other sites with all important details and information, then it will help you to increase customers as well as traffic.

There are several factors that help business profiles on social media:

>> If a visitor does not know much about your Company or brand, then he will directly go to the Facebook or Twitter page in order to get the brief information about your services, products, business hours etc.

>> Users find it a bit convenient to check social profile instead of navigating entire website’s pages to get the necessary information.

>> If someone is looking for the working hours of a local business, then a Facebook or Google+ page can provide quicker information than the official website.

Above factors show the power of social media channels and how they help people to find out the latest information about a Company.

#4. Social Media Reviews Affect Your Business Authority

Do online reviews make your business better? The answer is absolute “yes” for several reasons listed below.

>> According to a recent study of Search Engine land it was revealed that 79 % of customers believe in online reviews for the best services and products.

>> By reviews, the customer will know about the good or bad experience about your business or products. This helps to create new potential customers.

>> 88% of customers check out the reviews before buying any product.

>> It helps to build a reputation and trust for your business.

>> Reviews on local business can help you to prove that your business is great by the pool of competitors.

Above facts show the importance of reviews, social media sites like Facebook and Google+ display reviews on the business pages, it helps people to get the honest opinion about their services and product. So you should take advantage of this method of building credibility.

#5 Social Media Impact an Author’s Social Reputation

Search engine Google and Bing both consider an author’s social reputation as an SEO ranking signal. Factors like the number of posts per day, number of mentions per day, follower ratio are strong social signals that help an author rank higher in search results.

The Bottom Line

Based on above five factors we can say that social media changing SEO landscape. In fact, search engine optimization has now become “Social SEO” and you can’t rely solely on SEO to get the maximum outcome, you also have to stay active on social media websites, pay attention to your followers.

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