80 percent of consumers search for products and services online. Also, consumers prefer surfing about different shops, service providers near them. Hence it is important to have an online presence.

There are many Challenges Startups Face in their Journey

• Lack of budget:

This is the most common challenge faced by startups. Though there are many ways startups can gain capital; banks, loan offering services, investors, etc. But the cost of startups is unpredictable. There can be any uncertain circumstances where startups may have to bear extra cost than estimated. Usually, startups grow at a slow pace and hence it takes a longer time to achieve break-even point.

• Competition:

Competition is always tough for startups. Because there are a lot of well-settled organizations in competitions. To beat the competition, startups should be perfect in every aspect. The startups can analyze competitors and decide strategies accordingly. Competitors can be ahead of you in various ways such as technology, capital, revenue, leads, brand image, consumer loyalty, etc. It is a tough job to gain the trust of consumers in less time. Plus it is difficult to get ahead in means of technology.

• Poor marketing:

Startups spend most of the capital on product development. The second largest share of capital is spent on marketing. It is believed that startups should be more active in their marketing campaigns to gain excess popularity in less time. The challenges can be related to skilled marketing resources or poor marketing knowledge.

• Getting leads:

Usually, startups start their ventures depending on few clients. Time being startups might see a drastic fall in the lead generation scale. Getting leads is a real tough challenge. Startups might not understand the right way to attract prospects. Though if they successfully attract prospects, they might not be able to convert them into clients.

• Branding:

Every startup should create their own brand. Branding can add value to the business. It involves various aspects such as logo creation, brand name, brand tagline, etc. the process takes a huge time and efforts. To increase brand awareness, an ultimate method is used that is called promotion. Many startups lack the knowledge of brand promotion.

Let us See How Digital Marketing can be Helpful in Overcoming all the Above Challenges

Comprehensive Digital marketing strategies for startups is an essential step towards success. Startups should take help of digital marketing professionals. Using the internet for startup marketing is a vital approach which brings greater revenue in less time. Before heading towards benefits of digital marketing in startups, let us see what all is involved in digital marketing for startups:

1. SEO

SEO as in search engine optimization plays a vital role in startup optimization. It is essential to design an SEO-friendly website. Search engine optimization is all about keywords. Startups should understand which keywords are more suitable for their business. Digital marketing services prefer keywords with geographical locations. For instance, ‘best bookstore in Chicago.’ the keywords should be the long tail and meaningful. Since the percent of voice search is increasing at a rapid pace, it is essential to consider this fact while deciding keywords.

As per experts, the keywords should be long tail. If you are targeting keywords for voice searches, then you should consider whole sentences. Because users tend to talk in whole sentences with voice recognition devices. Search engine optimization techniques involve two types.

First is off-page SEO and second is on-page SEO. Off-page SEO includes the sharing of content on different platforms and guest blogging. There are various tools such as Moz, keyword planner, SEMrush, etc. In on-page SEO, the website developers should include all primary and secondary keywords in titles and subheading. A website has so many different elements. There can be text, images, animations, buttons, dropdowns, videos, etc. on a website.

In on-page SEO, developers need to define all these elements so that Google crawlers understand the meaning of each image, video, button, etc. Other tasks involved in Search Engine Optimization Services are classifieds, article submissions, video submissions, image submissions, etc. The main objective of these submissions is to gain valid backlinks. Backlinks are a form of recommendation. When a website with excellent traffic mentions your name or link, then it is offering you backlinks. Why would any established Company do so? You can offer brilliant services to such organizations to get testimonials in the form of backlinks.

2. PPC

Pay per click is all about paid ads. Pay per click may be a variety of selling that permits digital marketing services to show their ads on totally different browsers and social media platforms. The merchandiser should pay money for that ad only if an individual clicks on the ad. This whole method needs loads of stages. Google has continuously followed strict rules with their PPC campaigns. PPC management services around the world will show their ads on Google pages. There’s no fastened value to pay money for the ads. anytime a user clicks on the ad, the merchandiser should pay as per bidding set there to the explicit ad. Paid ads will be done on Facebook, Instagram and even on LinkedIn. Paid ads may also be displayed on YouTube.

The paid ads require a campaign setup. Every campaign has multiple teams of ads and every cluster has multiple ads. These ads require keywords.  Ads re-displayed on Google’s pages with a headline, a link, and long description. Everything should be crammed with keywords.

PPC management services providers sometimes strategize totally different keywords for these ads. Primary keywords get an area in title and link whereas secondary keywords get an area in descriptions. Currently, allow us to move to the foremost troublesome half. Bidding! Bidding of paid ads has ne’er been simple for marketers.

No surprise the AdWords resources get smart wages. Bear in mind that google or publicist doesn’t set the price of a click. It fully depends on keyword   GAge. For example, you’re willing to showcase a billboard for shoe shop in NY, you’ll use this as a keyword. Currently, you’ll imagine the quantity of shoe shop in NY and relative competition.

Since there’s immense competition, you would possibly bid higher to urge an area within the high four ads. Or in another case, assume you’re a packaging Company within the United Kingdom. Your keyword is ‘Best package Company within the UK’. There will be variant package corporations within the United Kingdom. To attain an area on the primary page of Google, your marketers have to be compelled to bid higher.

3. Content marketing

Content is ruling the globe, and original and distinctive content is important for the expansion of each business. It incites and encourages digital promoting activities and acts as a pillar of search engine optimization, that isn’t possible without excellent content. Make sure your content offers excellent information to the users by focusing on writing extraordinary and exclusive content with correct keywords.

Startups should have a transparent content promoting strategy to become a number one on the web. There are sure fundamentals that you want to address before developing content for your website. Data regarding your own product and services and the way they’re helpful to your target market. The content on the website of a startup mustn’t merely be an info text, however, it ought to bring up very well. However, it solves real-life things for prospective consumers of a product or service.

Moreover, content should not be merely targeted to potential customers, however, it ought to conjointly cater to the present customers. Content marketing also involves consumers. This technique is the most effective one. Startups can consider engaging consumers in the content marketing campaigns. Consumers should be able to contribute a small share of content dedicated to that particular brand. Starbucks conducted a similar content marketing campaign a few years back where they offered consumers blank glasses. The brand asked consumers to paint or draw on those blank glasses and send the images of those glasses.

Consumers also wrote special messages with those designs. This campaign gained a lot of consumer trust and brand loyalty. Though this example is not of a startup this type of content marketing can definitely help your business in any stage.

4. Social media marketing

Social media marketing requires startups to be active on different social media platforms. Startups can create business pages on Facebook, Instagram, Linkedin, etc. Facebook has 2.27 billion monthly active users. There are millions of business pages on Facebook. Similarly, startups can utilize Instagram for the same purpose. Social media is no longer for posting images and making friends. It has now become a platform for businesses. Startups can not only attract new prospects but also specifically target them. It helps startups retain and manage clients.

To retain customers, it is important to engage them. And for engaging customers, startups can use social media platforms. Facebook has introduced some new features for business pages like a Shop button. Users are allowed to make a direct purchase from Facebook business pages with this button. Startups can generate loyalty in customers by replying to each comment and each post.

Users use social media to hare reviews about products and services. If startups keep replying such comments, then they can solve customer’s queries. Another way you can use social media platforms to postpaid ads. All the social media channels offer sponsored ads where businesses can post text ads, video ads, image ads, blogs, etc. Comparatively to Google AdWords, social media ads are less expensive.

The best part about this type of digital marketing is that businesses can customize the reach of ads and other content. It can also analyze the performance of social media pages and ads. The analysis tells about details such as how many people have seen the post or ad, how many people have reacted to the post or ad. It can also tell about the reach of ads. Businesses get the privilege to decide what age group to target, what should be the demography of the targeted audience, what should be the gender of the targeted audience, etc.

It is essential that marketers should be aware of the ever-changing algorithms of social media platforms. Businesses should keep in mind that the ad budget should be feasible and should make sure the campaign earns expected return on investment.

5. Email marketing

Email marketing services is no longer restricted to the B2B industry. It can be helpful in lead generation, lead nurturing and lead conversion. Whenever any action is performed on the website, such as visitors click on a certain page or button, businesses get an alert. You can ask visitors to fill forms that have their details such as email ID, name, contact number, etc.

Once you get the details through forms, you can send emails to the prospects that have appealing content to attract users. Email marketing tools are used to achieve optimized results. These tools involve MailChimp and Constant Contact which can sort the list of prospects and manage them.

Additionally, to these tools also display minute details such as which prospects received email, which prospects opened the emails, which prospects clicked on the CTA, etc. With this analysis, startups can build email strategies for those who did not get converted. Emails are also sent to offer various discount coupons, offers, etc. Marketers can send invitations to events. Prospects and target audience dislike reading long and lengthy emails.

Make sure the email content is short and crisp. Also, the content should be non-promotional. If businesses add any promotional content, then there are high chances of getting into spam. Even the subject line of emails should be non-promotional and inbound.

6. Display ads

Digital marketing not only uses various tools and technologies but also use artificial intelligence and big data. With the help of these two technologies, companies can display their video or image ads to those who are searching for similar products or services.

For instance, when any user searches for ‘latest smartphone’ keyword, then you can show him your ad whenever he surfs. This process is also known as personalization. These ads can be in form of videos and images.

Benefits of Digital Marketing for Startups

1. Increase Online Visibility

Traditional marketing brings out local leads. But if startups wish to get leads breaking geographical barriers, then strong online presence is essential. Most of the users and consumers search for services on the internet. With an increasing number of e-commerce consumers, startups should consider the significance of online presence. Since the main objective of digital marketing is to showcase your website links on the first page of search engines, it ultimately enhances online visibility. Having excellent products or services is not enough. Online presence is a must. For such requirements of yours, you can consult digital marketing agency London specialized in SEO, SMO or PPC services.

2. Build Brand Awareness

Digital marketing, particularly social media campaign plays a vital role in whole awareness. Even within the event that you simply don’t create revenue within a selling campaign, you’ll be able to make sure that the campaign has multiplied your whole awareness. Some folks on the net might not be immediate customers, however, with the growing whole awareness, they may take into account your brand at the time they’re shopping. Branding and online presence go hand in hand.

3. Increase Customer Engagement

Digital media campaigns increase customer engagement with different strategies like social media marketing and email marketing. Engagement involves acknowledgment from consumers. Digital marketing contains various strategies which ask users to put their share. Increased customer engagement is a reflection that states better performance of startups.

4. ROI Tracking

As mentioned in the above points, there are various ways marketers can analyze the campaigns and figure out who has seen the ads, who has reacted to the ads, etc. This analysis can give you a brief understanding of investment and output. The ROI tracking lets startups understand the progress of ongoing campaigns and allows to make changes for better progress.

5. Cost Effective

The digital marketing campaign is extraordinarily efficient. This makes it an ideal selling tool for startups and small-scale businesses that will not have an enormous pool of resources or giant injections of capital. Compared to ancient selling, digital selling is cheaper and sometimes records higher results.

6. Precise Targeting

In traditional marketing, marketers do not have scope to target a specific audience. Those startups who work on niche market can benefit a lot from precise targeting. In digital marketing, startups can decide who can see the ads or content. This allows them to control the targeted audience. Precise targeting allows cost saving. If the ads are displayed to the irrelevant audience, and if they accidentally click on it, the startup has to bear the cost unnecessarily.

Conclusion

Startups are like small plants that need complete nourishment. The startups can target an audience with excellent digital marketing campaigns. It is not necessary that startups should try all the types of marketing. Each business has different requirements.

As per the requirement of business, startups can decide marketing platforms and make sure the right techniques are used. In-house digital marketing is expensive and time consuming. Startup should hire the best Digital marketing services for better sales.

The post Digital Marketing for Startups: How it overcomes the Challenges and Benefits the Startups appeared first on PuzzleInnovationz:.

[bctt tweet=”The best way to figure out your audience’s choice is to generate better engagement #content for them.” username=”PuzzleInnovationz”]

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[bctt tweet=”It is important to incorporate latest trends that #Google is offering @Google featured snippets” username=”PuzzleInnovationz”]

So, exactly what is Featured Snippet? And how it helps businesses to rank at zero position?

What is Google Featured Snippets?

Google’s featured snippets are the extracted and most closely related answer to the user’s query that is displayed on the top of the Google search results. Commonly, this position is referred to as position zero. Along with the summarized answer from a webpage, feature snippet also includes page’s title and URL. Google will display the preferred answer for your query above all paid and organic searches. It is beneficial for both users and businesses. This is because users don’t have to struggle to search relevant result for their queries and businesses can maximize their chances to be at position zero without opting for paid searches.

Let’s get a clearer idea about featured snippets through this example:

How Google featured snippets work? And what are the types of featured snippets?

Google extracts the content programmatically from a webpage. When the user initiates a question then Google detect pages programmatically and matches the best answer for the user’s query.These snippets are displayed as the featured snippet at the top of the search results. A user can provide their recommendation through the feedback option provided at the bottom of the answer box.

An Ahrefs study found that particular group of search queries trigger featured snippets:

• Questions
• Prepositions
• Comparison
• Other( primary taste sensations, GMAT scores range, etc)

Based on the query, there are three types of snippets:

• • List
  • Paragraph
  • Table

If you search for the query which focuses on the ways or steps than snippet will be shown in the form of a list.

However, if your search query is based on the methods or some kind of suggestions then you will get a result in the form of paragraph (text).

Table snippet is generated when user’s ask some result which is based on comparison or statistics.

Why is it important to create featured snippet content?

The answer is very simple because featured snippet covers a wide space of the search result page which in turns enhance- Traffic rate, conversion rate, brand awareness and sales of the businesses. It is noted that click-through rate is doubled if feature snippet content is available. Apart from this, from user’s perspective, it displays results in the most convenient and swift way by providing the pertinent information.

[bctt tweet=”It is noted that #CTR is doubled if feature snippet content is available. @HubSpot ‏” username=”PuzzleInnovationz”]

Tips to Get Your Own Featured Snippets:

• Enrich Your Keywords
• Develop Questionnaire Content
• Limit Your Word Count to 40-50 words
• Practice Good Structure
• Images and Videos are the best tools to learn
• Track Your Progress
• Build a “How to” segment for your website

Enrich Your Keywords

It is recommended that businesses should do keyword research to identify which keyword can be used for the featured snippets. Based on keywords, there are many tools available that can guide you to analyze whether the search query will be listed in the featured snippet or not.

For example, Moz’s keyword planner provides excellent keyword suggestions, SERP features, and SEO opportunities.

Apart from this, if your keyword rank high than see if Google is currently using those keywords for the featured snippet or not. If it does, then modify your content by providing links to your page and also entertain the public’s answers.

• Develop Questionnaire Content

The best practice which can land you into featured snippet is to generate content that resolves many queries at once.Try to discover, undiscovered topics to give a unique content. You can explore “people also ask” as it will give you hint about where you should focus mainly while developing a good content.

[bctt tweet=”Try to discover, undiscovered topics to give a unique content.” username=”PuzzleInnovationz”]

• Limit Your Word Count to 40-50 words

Do not try to make your content boring by unnecessarily stuffing words into the content and making it longer. It is important to be precise with the content and doesn’t get distracted from the topic. To maintain quality and quantity, it is recommended to maximize your word limit to 40-50 words per paragraph. Also make a layout of the topic that you are going to cover in your text, before directly diving into writing your main content to enhance the quality.

• Practice Good Structure

Our appetite increases when we see, a well-presented food, this same applies to our content. The way you present your content to the reader’s matters a lot as it attracts user’s attention and also your content look well organized.

Use of headers in your content boosts the quality of the content. Make use of H1 for the tagline, H2, and H3 for subheadings.Be sure to format your article in chronological order, too, so that Google will be more likely to feature it.

• Images and Videos are the best tools to learn

Virtual learning is the best and easiest way to grab any knowledge effectively. People prefer images and videos over text and thus it becomes important to add images and videos of high quality. People remember 80% of what they see and do, compared with just 20% of what they read.

To make the video more engaging, you can also add a transcript of the whole video to increase the understandability of the content.

[bctt tweet=”Tweets with images received 150% more retweets. @buffer” username=”PuzzleInnovationz”]

• Track Your Progress

There are many tools which let you analyze your progress and also let you know which probes your domain is mentioned in the searches.

For example, SEMrush helps you to identify your niche target, search traffic source and explore your competitors.

[bctt tweet=”#SEMrush helps you to identify your niche target, search traffic source and explore your competitors. @semrush” username=”PuzzleInnovationz”]

Thus, you can use such SEO tools to improve your performance according to the market demands.

• Build a “How to” segment for your website

Businesses are developing a completely devoted section for serving answers to the questions asked by the readers on their website.

It is similar to the FAQs section. Create website content which gives an answer to “how to”, it will crease the traffic to your site.

Try to combine many questions that are closely related to each other into one query and answer accordingly. A well-organized structure will help you to create a detailed content.

Wrapping Up

The featured snippet is on the rise and it is dominating the search queries. Just imagine being in the position zero, that means you are in the highest position that too without opting any paid searches.

The featured snippet is a bang on and shortest way to beat your competitors and engage more traffic to your website. Thus, it will increase the number of customers, sales and finally will lead towards enhancing revenue. Featured snippet gives you a large space on the Google page that too free, hence, try to optimize your content so that you can earn zero position.

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The post Digital Marketing Trends Set To Expire In 2018 | Infographic appeared first on PuzzleInnovationz:.

Google is becoming more intelligent day by day, the upcoming SEO trends will focus majorly on maintaining an interactive relation with the users. And that will only be possible when digital marketers will serve visitors with the best possible information within fewer efforts.

The upcoming SEO trends like visual search, voice search, AMP, user experience, etc. will make the search way easier and less time consuming than ever in just a few clicks. Therefore, if you want to stay ahead in this digital world then you are not allowed to miss on the highly effective and result oriented SEO trends in 2021. This infographic is the best illustration of SEO trends that will rule in the ongoing year.

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If you ask this question to 10 people, you will get the 10 different answers. It shows that there is a huge confusion about the role of social media optimization in SEO.

After the inception of several Google algorithms, the SEO is not limited to creating many backlinks. A lot of new ranking factors have been introduced in recent years, Social Media is one of them & has become an important part of SEO.

However, social media do not affect your website’s ranking directly, but indirectly it helps to get organic traffic as well as the rankings.

Yes, Social media changing SEO, Here are the five ways that illustrate Social Media and SEO are working together to improve your website’s presence in the SERP (Search Engine Result Page).

#1. Social Sharing Helps in Building Links

Link building is an old way to get higher ranking in Google search results. In recent years, it has become very important to have a clean and high-quality backlink profile and social media can really help in building that.

Let’s see how to assume that a brand posts a video of a new product. This video is shared by 50 twitter users, one of those Twitter users is a blogger and he likes your video very much. Now he decides to write a blog post about your product and place a link back to your website. You see how social media created an opportunity for a backlink.

The link with more tweets, likes, and shares get more visibility in Google search results, thus it gets more chances of earning backlinks.

#2. Personalization & Google +1s

According to a study of ranking factors, it is confirmed that Google+1 is playing an important role in SEO. Also, the personalization feature of Google+ improves the chances of getting a post rank higher.

When you are logged in to your Google account and search something, most of the time you will get the most relevant personalized search results.

For Example, when I search for “Incredible India” on Google then it shows me personalized results along with a Google+ post shared by Lonely Planet India. It happened because I have circled Lonely Planet India on Google+

#3. Social Media Profile’s Effect on Your Business

Creating the social profile for your Company or brand will definitely influence your website’s visibility in SERPs. If you have created a well build a social business profile, on Facebook, Twitter and other sites with all important details and information, then it will help you to increase customers as well as traffic.

There are several factors that help business profiles on social media:

>> If a visitor does not know much about your Company or brand, then he will directly go to the Facebook or Twitter page in order to get the brief information about your services, products, business hours etc.

>> Users find it a bit convenient to check social profile instead of navigating entire website’s pages to get the necessary information.

>> If someone is looking for the working hours of a local business, then a Facebook or Google+ page can provide quicker information than the official website.

Above factors show the power of social media channels and how they help people to find out the latest information about a Company.

#4. Social Media Reviews Affect Your Business Authority

Do online reviews make your business better? The answer is absolute “yes” for several reasons listed below.

>> According to a recent study of Search Engine land it was revealed that 79 % of customers believe in online reviews for the best services and products.

>> By reviews, the customer will know about the good or bad experience about your business or products. This helps to create new potential customers.

>> 88% of customers check out the reviews before buying any product.

>> It helps to build a reputation and trust for your business.

>> Reviews on local business can help you to prove that your business is great by the pool of competitors.

Above facts show the importance of reviews, social media sites like Facebook and Google+ display reviews on the business pages, it helps people to get the honest opinion about their services and product. So you should take advantage of this method of building credibility.

#5 Social Media Impact an Author’s Social Reputation

Search engine Google and Bing both consider an author’s social reputation as an SEO ranking signal. Factors like the number of posts per day, number of mentions per day, follower ratio are strong social signals that help an author rank higher in search results.

The Bottom Line

Based on above five factors we can say that social media changing SEO landscape. In fact, search engine optimization has now become “Social SEO” and you can’t rely solely on SEO to get the maximum outcome, you also have to stay active on social media websites, pay attention to your followers.

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