Machine learning, big data, artificial intelligence all are from the same family. It takes time for bots to learn and work on their own. Learning involves various incidences. Each time data is saved, the bots learn from these data sets and perform decision making. Artificial intelligence involves highly technical and specialized research. The core part of artificial intelligence is knowledge engineering.

In this article, we are going to learn in brief about the use of AI in digital marketing. Digital marketing involves various fields like search engine optimization, social media optimization, pay per click, etc. Digital marketing encompasses all selling efforts that use a device or the web. Companies leverage digital channels such as search engines, social media, email, and their websites to attach with current and prospective customers.

any digital marketing agency has a transparent image of how every digital promotional campaign supports its complex goals. And looking at the goals of their selling strategy, marketers will support a bigger campaign through the free as well as paid channels at their disposal.

Artificial intelligence in Search Engine Optimization

1. Optimize Keywords:

To perform SEO, it is important to gather keywords suitable for your business using which you can write an SEO friendly and Plagiarism free article. There are various tools for keyword selections and keyword planning such as Moz, Keyword Planner, etc. Plagiarism can be checked using the online tool plagiarism-checker.me. Once you decide your target keyword i.e. primary keyword, these tools help you get more relevant keywords. You can also analyze the keywords used by your competitors. These tools make use of artificial intelligence to analyze what keywords can suit your business best. Especially while analyzing competitors’ keywords, the AI scans their websites and understands what keywords your competitors are targeting more.

2. Cluster Analysis:

SEO agency ought to use techniques like cluster analysis to make topic clusters, that merely means that auditing your current pages and grouping them into topics. This not solely helps to boost the page rank distribution, but additionally helps the search engines to spot pages supporting an exact topic.

The structure relies on the most pillar content and nodes of sub-content that each one links to the basic pillar content. This offers search engines a transparent signal that the pillar content has a lot of authority on the given topic, permitting it to rank higher within the search results.

3. Predictive Analysis:

There are tools offered by Google that can help marketers to analyze previous data. But predictive analysis helps you analyze future events. The predictive analysis identifies future search trends to help you improve overall sales. It is obvious that predictive analysis makes use of artificial intelligence to offer future insights. The artificial intelligence in digital marketing allows businesses to scan big data collected from other sectors of your industry and deliver valuable insights. It also helps in creating new content for additional brand exposure on low season.

Let us take an example. A hotel owner can use predictive analysis to get insights like what time of year can bring in more customers and what time of year will have less crowd. The AI allows predictive analysis to analyze upcoming events nearby. In this way, this analysis can help the hotel owner understand that during that time of events, there can be increased in the number of customers. The hotel owner can make changes in marketing campaigns accordingly.

That is, he can spend more money on aggressive marketing in the time of events and less money on marketing campaigns on other days. Similarly, the hotel owner can make special arrangements in the hotel according to the insights.

4. Customer Reviews:

Artificial intelligence is analyzing your comments and reviews too. There is a section for review on google. Once you visit a place which is present on Google, you can contribute your valuable review about the place. For instance, if the review of a seafood restaurant in Toronto states “best seafood in Toronto”. Though the review does not mention the name of the restaurant or have not tagged the restaurant, the review is written on its Google page; hence whenever any user types in the search bar for the best seafood in Toronto, the search results can involve the name of that restaurant. In short, artificial intelligence analyses reviews and comments and enhances search engine optimization.

5. Analyzing Customer Data:

Every business generates loads of data. But there is very less amount of direct recommendation on this data. There are many tools available in the market such as Salesforce Einstein that collects your customer data and analyses it to offer you insights to help the customer complete the purchase. Being a part of the business, you should be able to predict the needs of your customers even before their own realization. Wonder how AI offers you such insights? It conducts analysis based on the customer’s previous browsing habits of the customer and past purchases.

6. SEO PowerSuite:

A thorough SEO software package like SEO PowerSuite can make sure that you’re obtaining quality links and optimizing your website and can shield your website from the penalties and algorithmic program changes that the AI might perform. SEO PowerSuite may be a tool which will assist you to continue the rules, to not get dangerous links and to assist you quickly audit your website for issues, monitor your keyword rankings and keep a watch on your competitors to visualize if you’ll get their best links.

7. Chatbots:

Chatbots means machine learning. Many businesses are adopting Chatbot technology and integrating it with the website or social media accounts to attract new customers and retain them. Chatbots not only solve customer’s queries but also offers them buying suggestions, and engage them in different activities. The best part about Chatbots is that single bot can handle thousands of queries at a time! Plus, Chatbots never sleep.

No wonder many companies are adopting Chatbots and cutting resource cost. But training a Chatbot is a time-consuming task. The process takes a lot of time. Chatbots learn from different incidents and the programmer has to feed the machines with huge data events. Make sure your Chatbots help your customer in their purchase journey.

Artificial Intelligence in PPC

AI-driven analytics solutions will surface the foremost impactful keyword phrases for a Company that uses numerous unstructured information sources. PPC isn’t only for advertising on Google. It identifies gaps and prescribes new keywords, bid changes, and ad sets. It helps marketers a lot of with efficiency and manages their budgets.

The potential mixtures of keyword phrases, ad groups, targeting, etc. are nearly infinite for a Company. Permitting this huge information to be analyzed utilizing AI-driven analytics is that the most effective method to guarantee a Company is investing within the absolute best mixtures and permutations.

Artificial intelligence matches the solutions you are offering with the problems users are having in the real world. By diligently analyzing the productiveness of paid ads on a non-stop ‘cover-everything’ basis you completely maximize the effectiveness and at the same time optimize the cost-per-click each time.

Google has its native artificial intelligence AdWords optimization platform. This platform is called Smart display. This feature of Google has helped some famous brands like Trivago to improve the conversion rate by 36 percent. Other brands are Hulu Japan as well as Credit Karma who is improving the conversion rate by 37 percent with Google’s Smart display.

AI also helps marketers in bidding. AI analyses current bidding and biddings set by others and ultimately help marketers bid better. The technology is also used in personalization. AI collects and detects patterns in consumers’ known interests, buying history, and web browsing activity. It explores new search opportunities that your class mind might not have thought about, and it is aware of the way to modify the bidding method so marketers aren’t paying extra than required for the qualified leads you like to receive. It makes infinite numbers of bid changes to chase current opportunities for growth and strength to fulfill business objectives.

Businesses that are present in various regions can benefit from AI-driven PPC. The AI analyses local changes such as demand, timing, local competition, local search behavior and so on. On the basis of this analysis, businesses can edit their PPC campaigns happen instantaneously.

The important thing to notice here is that PPC resources need not worry about their jobs. Though artificial intelligence is here to decrease workload, the vital tasks still should be performed by human resources. Account management cannot completely automated yet.

Artificial Intelligence in Social Media Marketing

1. Content Optimization:

Social media is not about long texts, but about images and videos. Artificial intelligence offers marketers to decide on content strategies.

2. Strategizing:

Success in social media promoting starts with a robust understanding of your target audience, your competition. It analyses what varieties of content best evokes the audience to take action in ways which move the needle for your business. AI tools during this stage of the promoting method are best utilized for informing the understanding of your audience, competitors, and content positioning. Armed with these insights, businesses can produce the foremost impactful content for your supported knowledge, not hunches.

3. Social Listening:

Social listening analyses what consumers are saying about their brand, and also tracks conversations around specific phrases, words, or brands. It later leverages that data to find opportunities or develop specialized content for specific audiences. Some tools such as Sprout, and Mention track and report the insights and alerts businesses about the important things happening around their Company or industry.

Another tool called Cortex takes this a step further by modifying these insights into the content recommendations. Few tools allow businesses to track industries, communities, competitors, and influencers to achieve better ROI. AI helps marketers understand what content to create and when to create.

Also Read: Digital Marketing for Startups: How it overcomes the Challenges and Benefits the Startups

4. Getting Personal:

There are billions of consumers purchasing products off the internet. Companies should find a smart way to sell their products. AI is learning user’s searching habits on social media so it can tailor better offers.

5. Buyer’s Persona:

Customer identification which is also known as the buyer’s persona has the ability to gather knowledge regarding your audience. In one case study, yielded a 171% increase in marketing-generated revenue showing that client identification such as prospects’ habits, what motivates them to pay cash, what are their common queries, etc. This is often one thing that may assist you in building your content pipeline to make social posts, blogs, articles, whitepapers, videos and different content that speaks to every phase of prospects during a relevant and timely manner.

6. Competitor Analysis:

Tracing and analyzing competitors is effective strategic planning in which AI contributes a lot. With AI, you’ll be able to effectively run all an equivalent analysis that you simply perform for your own pages on competitors. This provides savvy marketers with a large advantage by having the ability to visualize what’s operating and integrate the simplest ways and techniques into their own strategy.

7. Customer Service:

AI has a huge influence on customer support sector. Humans cannot provide customer support to all queries for 24×7. Most of the consumers prefer asking queries on social media platforms. The utilization of Artificial Intelligence for customer support can help businesses generate leads and boost conversion rates through social media marketing.

8. Facial Recognition:

Facebook is simply one amongst the technology giants that are investing in automation and artificial intelligence. As a result, Facebook is focusing more on AI. Facebook biometric authentication for facial recognition saves a great deal of time for users who wish to tag the individuals on a picture, as Facebook mechanically acknowledges the person on the image with the assistance of its biometric authentication technology, power-driven by AI. In the future, Facebook could even use the history and preference of users to advocate the right offers, shopping venues, and products.

Conclusion

Automation and artificial intelligence in digital marketing are not going to increase unemployment. But it is obvious that AI can make things much easier. Since digital marketing involves the internet and net users, the latest technology trends must include AI.

Additional Perk: What is The Role of Artificial Intelligence in Legal Informatics

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For example, Amazon’s Alexa, Siri, and self-driving cars are a few examples where AI has proven its worth in adding advanced features to interact with the machines. Also, Amazon’s Mechanical Turk allows developers to build human intelligence into their applications. Another example where AI is playing a significant role is Google’s Captcha, to minimize the bots intervention.

AI is taking a step ahead and paving the path for the UX to enhance the quality of services and products. AI along with predictive analytics is aiming to find what a user needs or how a user action in a situation.

 “A year spent in artificial intelligence is enough to make one believe in God.” – Alan Perlis, Computer Scientist

How is AI impacting user experience?

Recently, there were many updates in the market where AI has played a significant role. For example, Google Translate uses AI for enhancing the delicate linguistic nuances. With this advancement, the produced result of translations is accurately precise.

Furthermore, this technology has proven to be a breakthrough for the language barriers. As combining the power of Google translation with the hardware, we get Google’s Pixel Bud headphones. The technology is going to translate the words and feed directly into the ears directly. The world and its people come closer as they can communicate freely without any language barriers. AI is currently being deployed into many digital designing to enhance the user experience.

Below are the examples of how AI impact UX designing.

Chatbots:

Chatbots are present since 2013, but now with the help of the AI, chatbots have become more sophisticated than ever before. Using AI, chatbots have become more intelligent in dealing with complicated tasks. Rather than using scripted dialogues to answer back to the users, chatbots can answer to the real-time users’ queries.

TheGrid.io:

Now user can quickly design their website without any or minimal knowledge of coding with help of TheGrid.io. By collaboration of Molly and TheGrid, now users with no sense of coding can quickly build their website with high optimization and great design as AI is being incorporated in the web builder.

What AI holds For the UX design in the future?

In the recent times, the big fishes of the IT industries like Google, Microsoft, and Amazon have unlocked various potentials of the AI. They are innovating AI on a faster pace and also enhancing the user experiences.

Soon, we are going to see a new age of interface, i.e., No Interface. According to the author, Golden Krishna, a designer at Google, wrote in his book  The Best Interface is No Interface that soon we will be witnessing a new interface that is “no interface.” Eliminating physical screens will solve the problem of distraction from the usual work of the user. Thus, with the help of AI researchers are working to develop no interface technology. Screen-less innovation will provide users with secure and dematerialize products.

People considerably recognize and accepts the value of AI in the UX sector. The gradual increase in the number of users of AI shows that in the coming years’ businesses will use AI for enhancing brand experience.

UX designers will get some relief from the high level of data analysis where data comes in large chunks of information. AI can help UX designer or experts to cut down the analysis time as they accumulate and assimilate data quickly and more efficiently.

Imagination has no limits, and AI allows you to dream, imagine and then to change that dream to real-time operation.

Going deep and exploring the potential of AI, we can assure that AI has the power to create an advance personalized messaging system– ‘audience of one.’ An entirely personalize messaging system which learns from the previous activities and preferences of the user. In the future, the user will expect to get only personalize messages according to their interest and problems.

Also, Google’s Feature snippet is a successful example of AI impacting user experience. A piece of information is selected by the algorithm and displayed on the top of the page. Hence, increasing the user experience and also benefiting the businesses to increase the engagement rates and sales.

Thus, it becomes essential for the businesses to design the content structure in a way that it gets selected for the featured content. Furthermore, it is crucial that app development companies pay extra attention to designing of the product by using the latest emerging technologies. Because your audience should like your product and services.

Will Artificial Intelligence take away UX designers job?

The answer to this question is a straight NO. The reason is as simple as the answer; AI is still far from the perfection stage. Although, AI is capable enough to provide personalized solutions but can’t offer customer service, which is preferred by the consumers. Machines can learn from experience, but still, they are incapable of thinking on their own. The evolution of AI is to help and assists people with their tasks to enhance their efficiency and productivity.

Moreover, AI is in the learning stage. It is inefficient to handle the complex tasks; thus, they still can’t replace the human UX designers. However, AI is helping UX designers by saving their time and efforts, assisting them in managing customer service, and many more.

Read More: How are Brands using Artificial Intelligence | Infographic

For example, Netflix uses the power of AI for content localization. For banner placement in different languages, designers use a specific layout that is already designed by robots.

Also, Airbnb is using AI for real-time conversion of paper sketches into codes.

“The time required to test an idea should be zero. We believe that, within the next few years, emerging technology will allow teams to design new products in an expressive and intuitive way. While simultaneously eliminating hurdles from the product development process.” — Benjamin Wilkins, Airbnb

Conclusion

AI can empower user experience in the future as it holds tremendous potential in it. It is the right time for the UX design service providers to explore the hidden potentials of AI.

From the above article, we can depict that, AI and UX together have limitless opportunities and potential to impress the users. Thus, it is the responsibilities of the businesses and innovative minds to use AI to enhance the technologies and user experience capabilities.

If you are searching for a professional Web App Design Company that excels best in the top UX Design services, then you can hire UX designer from PuzzleInnovationz

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The most recent innovation that is sweeping every industry off its feet is Artificial Intelligence. While it has a been a while since AI made its arrival; it is now that every industry is actually embracing its potential.

Amongst all, the one industry that has one of the most customer-centric workings is of E-Commerce. Many e-commerce businesses have already inculcated Artificial Intelligence in their organizations and are catering better results.

In this blog, we have covered the influence of AI on e-commerce businesses, and the different ways in which organizations use it.

Defining the Concept of Artificial Intelligence

Artificial Intelligence demonstrates the machines that are intelligent and capable enough to perform tasks and function on their own. The machines that assimilate AI are designed in a way that they can think and behave like a human.

This capability has given a rise to businesses in choosing to integrate with Artificial Intelligence, in order to enhance their overall efficiency and productivity. Over the years, the market for AI has seen a tremendous rise; in 2016, the global market of AI was approximately worth 3,221 billion US dollars. As of 2025, it will reach approximately 89,847 billion US dollars.

Artificial Intelligence Impacting E-Commerce

The current scenario of the market where AI is bringing forth a lot of opportunities, being innovative is the key to success. The importance that this technology is getting has edged marketers to integrate AI into their business.

Following are some of the most common techniques in which app development companies are making use of AI.

Using Chatbots:

Over the years, there has been a rapid shift in the focus of businesses in regard to the users. Initially, it stood at catering to a bigger market, it has now come to generating a great experience of the users. Many retailers have taken a better understanding of Artificial Intelligence and are incorporating techniques like Chatbots to improve the experience of users.

Now, what exactly is a Chatbot? In the most basic terms, a bot is a computer program that has been developed in a way that it indulges in conversations with the users in a completely human-like manner.

Big brands like H&M, Amazon & Walmart completely depend on chatbots for answering to the queries of the customers. Because the bots answer in a very conversational way (even though they are supposed to be mechanical), they have been gaining a lot of popularity. So much, that when a user talks to the bot, it creates an illusion that a human is answering the queries! Also, bots give very instant responses, eliminating the chances of users having to wait for a long period of time.

Chatbots are connected with Artificial Intelligence and are hence trained to answer questions in the most relevant manner. It understands and learns from the interactions it has with users, stores them and uses them to give answers in the future.

The best part about bots is that it is not only improving the experience of users on the app, it is also increasing the productivity of the organization. Bots are efficiently saving the time of the employee who otherwise would have been delegated to respond to these queries of users!

Read More: Are Chatbots really the Future of Web Development?

Managing the inventory in organizations:

The constant pain that employees face is keeping a track of everything in an organization. Be it as small as a pin, you will have to keep the inventory up to date. The predictive nature of Artificial Intelligence has taken care of managing the inventory!

Based on the working of AI, it collects and analyses the important factors that drive the demand for major requirements in the market, predicts what their future demands would be, and that gives the organizations a benefit in knowing their inventory needs!

Easier customer searches:

If we look at it from the perspective of the users, it is very difficult to find the exact thing that you are looking for. Of course, users can spend hours on search engines trying to find what they are looking for, but the chances of coming across that exact thing are slight.

Thanks to the tech-friendly world we are living in, Artificial Intelligence has the perfect solution for this! AI assists the customers in finding what they were looking for in a much more natural way.

Take for instance, in the app Go Find, you can take a picture of whatever you like. The app will bring similar looking results from its stores.

The Echo Look by Amazon uses a camera integrated with Artificial Intelligence. It gives recommendations about what looks best on the user!

The whole concept of AI is eliminating the need for typing search words to look for something. It is now shifting to using visuals to complete that task, making the process more interesting.

Create an interactive sales process:

Given the high level of competition in every domain today, it is pretty difficult to reach out to the customers and offer them the most appropriate services. Which is why the integration of Artificial Intelligence in managing the customers’ time efficiently. It understands the choices of the users before providing any customized solutions.

Also, it deploys the time of the users only in the areas required. It also ensures that they don’t see any inappropriate products. For instance, The North Face uses “IBM Watson”. It asks the users choice related questions like “Where will you be using the jacket?”. Based on the answers, it brings forth the most relevant products.

Channeling a new level of personalization:

Regardless of who the user is or what they want, they would want a personalized experience on the app. Rather than generalizing the needs of the users, the algorithms of Artificial Intelligence can be utilized to cater the personalized content for the users. That would give them a better and optimized experience.

This can be illustrated by an example; suppose a user is browsing for an superheroes tee on a website from their laptop. Now, they can receive advertisements about any offers or sales related to that search when they open any social media platform (eg. Facebook, Instagram) from their mobile phone as well.

Virtual assistants:

Being a part of the tech world has accustomed us to expect a higher level of convenience with every new technology that envelopes us. The concept of Virtual Assistants like Siri & Alexa has opened up new opportunities for the users.

They are already impacting the way users do their purchasing. By helping out in practically every task that users perform on a website or app, virtual assistants have made e-commerce a successful domain.

Right from navigating the users from one location on the app to another, to finding something for them, to placing their order, the integration of virtual assistants has reached the next level!

Biggest Brands using Artificial Intelligence

Quite often, we stumble upon engaging with brands that are revolving their entire businesses around the domain of Artificial Intelligence. One of the primary reasons why they are succeeding today is because of their inclination towards this innovation!

Check out some of the biggest e-commerce brands that integrated with Artificial Intelligence.

• Amazon: Amazon is probably the biggest name whose sales have reached the sky because of indulging in AI. Alexa, which is Amazon’s cloud-based voice service, customers can interact with the technology that they use every day.
  Other than this, Amazon also introduced “Amazon Go”. It is a tech-based shopping store. Customers can enjoy their shopping experience simply by using the Amazon Go app when they get into the store.
• Alibaba: Alibaba launched Tmall Genie; it performs tasks like controlling the smart home devices, checking the weather, or monitoring the user’s daily routine schedule. Alibaba also possesses its own chatbot, Ali Xiaomi (Ali Assistant) that answers both written and spoken queries.
• eBay: eBay is one of the first companies to step in the e-commerce business. It is now integrating with AI to have an edge over competitors! eBay uses its bot, eBay Shopbot, which users can access through Facebook Messenger. The bot works as an assistant and assists users in performing tasks on the app.

Conclusion

There is no doubt in understanding that every facet of Artificial Intelligence is empowering the way e-commerce businesses are functioning. AI is no longer in its infant phase. Its scope has expanded and is envisioning to grow further in the near future.

As an enterprise, if you wish to survive in this highly competitive market, the time for investing in AI is here!

The way AI has emerged is completely changing the paradigm of how businesses manage customer service. It is both helping and transforming the interactions that take place between businesses and customers. The way things are going, this life-changing technology is set to have a greater impact on e-commerce!

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Companies are adapting to the changing technologies, the users are the first ones to get the effect of that change. The benefits AI provides, to both users and app development companies is commendable.

• Firstly, it enhances the productivity of the enterprise by releasing them from doing repetitive tasks. All those tasks can be handled by bots developed by the brand.
• Secondly, there is always an issue that customers face where they have to wait for long before receiving a response to their queries from the Company. Well, there is only a limited number of queries that the delegated executive can answer at a time! Artificial Intelligence solves this problem as it provides instant responses to the customers through virtual assistants.

There are many other ways through which Artificial Intelligence is coming up with solutions for enterprises, which in turn is helping them succeed more! This is the main reason why so many giant companies are already focusing on AI.

Performing intricate tasks like answering to repetitive queries by customers can be very time consuming for an organization. Chatbots or virtual assistants that are a part of Artificial Intelligence make it very easy for a brand to complete those tasks.

Brands like Apple, Starbucks, Google, Netflix, Amazon are consuming AI to their benefit like never before, and are seeing a significant rise in their number of users.

In this infographic blog, you can find how are brands using Artificial Intelligence!

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